Tag ArchivesSponsorship

Phantom renews Heineken deal

John Caddell hosts Heineken-sponsored Key Cuts on Phantom Phantom 105.2 has renewed its sponsorship deal with Heineken Music.  The Dutch lager brand will sponsor the evening music show Key Cuts, following a deal brokered by Mindshare, the WPP-owned media agency. Broadcast from 8pm to 10pm Monday to Thursday and presented by Phantom’s music director, John […]

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Agency to get free Mad Men stings

A free sponsorship of the third series of Mad Men, Matt Weiner’s drama set in Madison Avenue in the Sixties, is being offered to agencies in an initiative run by RTE TV sponsorship in tandem with IAPI and ICAD. Agencies are invited to create a storyboard which will be used for the series’ stings. Advertisers […]

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