TG4 wins radio prize

Ian Dempsey, Today FM

TG4 has won the first annual Today FM Creative Radio Awards for 2012 with its Time campaign created by Publicis. The ad was chosen by judges Gavin O’Sullivan, DDFH&B, Margaret Colton, Electric Ireland and Today FM breakfast show presenter Ian Dempsey (pictured). A cash prize of €5,000 is split between TG4, Publicis and buying agency MediaVest. The Irish language TV station is awarded €20,000 in airtime on Today FM.

Each month last year, a member of the Institute of Creative Advertising and Design (ICAD), a brand manager and a Today FM presenter selected a winning commercial which was broadcast on a national station in the previous month. The winning team of media planner, copywriter and marketing manager picked up a classic Roberts Revival digital radio and the ad was automatically entered for the grand prix at the end of the year.

The radio ads were judged on a number of criteria. They need to be an idea that provides information while only communicating a single message. The production, sound design and execution of the ads were also under consideration. The ads must provide cutting edge, be distinctive and hit a chord with listeners.

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