UTV Ireland’s Celebrity audience up 17 per cent

An ITV Studio Production Under Embargo until 22.30 on Monday 7th November 2016. I'M A CELEBRITY ...GET ME OUT OF HERE On ITV Picture shows: JOEL DOMMETT, SCARLETT MOFFATT, WAYNE BRIDGE, ADAM THOMAS, LISA SNOWDON, LARRY LAMB, CAROL VORDERMAN, SAM QUEK, JORDAN BANJO and OLA JORDAN. IÕm a Celebrity... Get Me Out of Here! is back, which can mean only one thing - the time has come for a brand new cast of celebrities to head down under and battle it out in TVÕs toughest entertainment challenge! Leaving their plush pads and luxuries far behind, our celebrity campers will spend up to three weeks taking on the harsh surroundings of the Australian jungle, with a whole host of brand new nasty surprises created just for them. This photograph is (C) ITV Plc and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above or ITV plc. Once made available by ITV plc Picture Desk, this photograph can be reproduced once only up until the transmission [TX] date and no reproduction fee will be charged. Any subsequent usage may incur a fee. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Plc Picture Desk. Full Terms and conditions are available on the website www.itvpictures.com For further information please contact: shane.chapman@itv.com

The opening episode of I’m A Celebrity, which aired on UTV Ireland last night at 9pm, saw an average of 436,900 viewers tune in to the jungle antics, an increase of 17 per cent on last year’s launch show. The programme reached 688,600 viewers in total and was the second highest rating programme on UTV Ireland this year after Coronation Street.

The show, hosted by Ant and Dec, sees ten celebrities living in the Australian jungle camp for up to three weeks in basic conditions and compete in various challenges and Bushtucker Trials to win food and treats. I’m A Celebrity: Extra Camp is hosted by former winners Joe Swash, Stacey Solomon and Vicky Pattison and comedian Chris Ramsey.

The show was double the audience for last year’s I’m A Celeb Now opener.

I’m a Celebrity is sponsored by Kia and continues nightly this week at 9pm.

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