IIBBDO rolls out Rugby World Cup bid

The IRFU has launched its bid for Rugby World Cup (RWC) 2023. Irish International BBDO produced the film to support the launch. The agency’s creative director Mark Nutley said the ad is a brief history of an island and its people, now ready for the world.


Title: Ready for the World  
Advertiser: IRFU
Product: Ireland 2023
Client executives: Kevin Potts and the IRFU bid team.
Agency executives: Gary Daly, Ciara McGee
Creative: Mark Nutley, Patrick Hamill, Fionan Healy
Agency production: Noel Byrne, Eoghan Reidy, Grainne O’Driscoll
Recording Studio: Pinewood/Avondale
Music: Egoboo

Voiceover: Liam Neeson

Watch it here:



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