The IRFU has launched its bid for Rugby World Cup (RWC) 2023. Irish International BBDO produced the film to support the launch. The agency’s creative director Mark Nutley said the ad is a brief history of an island and its people, now ready for the world.
| Title: Ready for the World | ||
| Advertiser: IRFU | ||
| Product: Ireland 2023 | ||
| Client executives: Kevin Potts and the IRFU bid team. | ||
| Agency executives: Gary Daly, Ciara McGee | ||
| Creative: Mark Nutley, Patrick Hamill, Fionan Healy | ||
| Agency production: Noel Byrne, Eoghan Reidy, Grainne O’Driscoll | ||
| Recording Studio: Pinewood/Avondale | ||
| Music: Egoboo
Voiceover: Liam Neeson |
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Watch it here:
