Vodafone engages Weber Shandwick

Vodafone Ad with Yoda

Mobile phone operator Vodafone has appointed Weber Shandwick to handle its consumer, sponsorship and CSR public relations. The account was previously with Drury, which did not re-pitch for the business. It is not known if Vodafone invited other PR agencies to present as a spokesman was unavailable for comment.

Weber Shandwick is the PR division of the Interpublic group, which also includes McCann Erikcson, Initiative, Mediabrands and UM. Run by Mary McCarthy and Siobhán Molloy, other agency clients include Ikea, MasterCard, Nestle confectionery, RaboDirect, Irish Medicines Board and the Food Safety Authority.

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