EMMA WALLS is marketing director of Glenisk, a dairy producer which she says was doing organic before it became trendy. She joined the company almost seven years ago, having been an account director at Ogilvy for eight years and an independent
PR consultant. She has a BA in humanities and media from the University of Ulster. She was a finalist in last year’s Marketer of the Year.
01 When are you happiest?
02 What’s your most treasured possession?
03 Facebook, Twitter or LinkedIn?
Twitter; brevity is underrated
04 What’s the worst job you’ve ever done?
Cleaning toilets during college was neither fragrant, nor fulfilling but
I never had a job which was worse than being unemployed
05 Your favourite writers?
Colum McCann; Margaret Atwood; Caitlin Moran; Dr Seuss
06 Last music you bought?
The Killers. I’ve a knack for ‘discovering’ bands five years after
07 A film you’d watch again tonight?
Shrek: funny and subversive
08 What do some people think about you that isn’t true?
That I have a plan
09 What keeps you awake at night?
Ordinarily nothing. Occasionally small children
10 Which words do you overuse?
Words beginning with F
11 Your favourite ad?
John Lewis Christmas 2011 for insight, execution and impact
12 Your favourite gadget?
Is a toaster still a gadget? Otherwise, my iPhone
13 A brand experience that disappointed you?
PETA. Protect animals/objectify humans. Tired
14 What living person do you most admire?
Malala Yousafzai, the Pakistani teenager who stood up to the Taliban
for her right to an education and almost paid the ultimate price for it
15 Most embarrassing experience?
Falling down – frequently, publicly, inelegantly
16 Someone or something that strikes you as beautiful?
17 In what other era would you like to have been born?
Early 20th century. I would have made a kick-ass suffragette
18 Best advice you’ve heard?
That a decision based on what you believe will always produce a
better outcome than a decision motivated by what you fear
19 What would be your fantasy act of heroism?
Landing a 747, after the pilot and co-pilot had the fish etc
20 You’re on Death Row, what’s your last meal?
Yogurt, of course