ArchiveOctober, 2009

Bonfire ups heat with pizza stings

Bonfire have recently been appointed to create a series of sponsorship stings for Domino’s Pizza. The stings are being aired as part of Domino’s sponsorship of ‘X-Factor’ on TV3, with media through Mindshare. Ian Doherty of Bonfire said the emphasis with the stings is to capture mouth-watering food shots which represent the moment someone opens […]

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Designers out to prove ideas that pay off

The 15th annual Irish Design Effectiveness Awards (IDEA) presentation takes place in the Westin Hotel in Dublin next Friday, November 6. Organised by Design Business Ireland, the awards aim to celebrate the relationship between client and designer and reward projects that have achieved excellence in design and in achieving business objectives. This year’s judging panel […]

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Four in line for Marketer of the Year

Four finalists have been selected for this year’s Marketer of the Year organised by Marketing.ie magazine and sponsored by Alternatives. The four finalists are Damian Devaney, marketing director, 02 Ireland; Nicky Doran, head of marketing, Bord Gais Energy; John Noonan, sales and marketing director, Flahavans and Enda Saul, programmes and communications manager, Crisis Pregnancy Agency. […]

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Unilever campaigns to reduce prices

Unilever Ireland, the second largest advertiser in the country, is launching a consumer communications campaign to highlight an average 11 per cent price reduction across 70 per cent of its 900 brands portfolio. The campaign is advertising-led with PR support. During the month of November, there will be extensive advertising in the national press, on […]

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Red Dog goes with 16 limited edition staff prints

Dublin design agency Red Dog is exhibiting a series of 16 limited edition prints to celebrate 16 years in business. A one-night-only event, 16 will feature a series of lithographic prints, each one designed by a different Red Dog agency employee. Visitors may take away a limited number of print copies on the night of […]

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Global creatives lined up for Design Week

A creative conference will be staged next week in Dublin’s Liberty Hall as part of this year’s Design Week. Billed as a celebration of global creativity, the three-day Offset 2009 series of events brings together top names in graphic design, illustration, fine art, film and photography. About 500 delegates are expected to attend presentations, debates […]

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U2 gig on YouTube attracts seven million

About seven milllion people watched the YouTube streaming of the U2 concert at the Pasadena Rose Bowl in Los Angeles with fans from Australia, Brazil, India, Ireland, Israel, New Zealand and Japan watching the gig broadcast on YouTube yesterday at 3am Irish time. It is the first time a major international concert was streamed on […]

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U2 concert to be streamed on YouTube

The U2 concert in the Pasadena Rose Bowl in California in the early hours of next Monday may reach millions of the Irish band’s fans as it will be streamed live on YouTube from 3.30am Irish time. The concert will be available in 16 countries. Fans will be encouraged to comment via a Twitter feed […]

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Twitter offered $500,000 for a day

In what may be the biggest offer ever for a single banner ad, Twitter is said to have been offered $500,000 for one day of advertising on the site. uSocial.net, which provides a service selling followers on Twitter, claims to have made the offer. As yet, Twitter does not feature advertising on its site. A […]

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TG4 re-appoints Post TV for sales

The TG4 airtime sales contract has been awarded to Post TV for another three-year run from January. The contract was awarded following an EU public tender process. Post TV has held the TG4 airtime sales contract since the channel came on-air thirteen years ago. Post TV, a subsidiary of The Sunday Business Post which, in […]

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Smurfit School among world's elite

UCD Michael Smurfit Graduate Business School’s MBA programmes have been ranked among the world’s best by The Economist and by The Financial Times. The Economist places the school’s full time MBA programme at 37 in the world and at 15 in Europe. The FT’s ranking of the world’s part-time executive MBA programmes puts UCD Smurfit […]

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Mr Tayto adopts another novel approach

One of Ireland’s best-loved snack food brands has joined the pre-Christmas rush to hit the country’s book stands with the launch of Mr Tayto’s autobiography, ‘The Man Inside the Jacket’. The move is one of a series of publicity stunts developed by marketing director Rita Kirwan and her team for the crisps brand in recent […]

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Amazon turn up for book lovers

Amazon has launched its best-selling Kindle reader device on the Irish market offering an English language book catalogue of 250,000 titles. Kindle is linked through a 3G wireless data connection to Amazon’s online store of books, magazines and newspapers. Kindle has a six-inch screen, uses electronic ink to make it as authentic as possible and […]

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