ArchiveMay, 2011

McWilliams debuts in Bulmers ad

Economist David McWilliams appears in his first advertising campaign for Bulmers cider. The tongue-in-cheek TV commercial created by Young Euro RSCG sees McWilliams explain the principles of economics, or ‘orchardomics’, to regular characters Tom, Dessie and Liam in the Bulmers orchard in Clonmel. Stephen Kent, Bulmers, on location in the Clonmel orchard with David McWilliams […]

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Coke and Adidas worried about Fifa

World Cup sponsors Coca-Cola and Adidas have expressed concerns about the growing allegations of corruption in Fifa, most notably a leaked email suggesting Qatar bought the 2022 World Cup. A spokesman for Coca-Cola said the latest allegations being raised were “distressing and bad for the sport”. He said Coca-Cola has every expectation that Fifa will […]

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ESB wins NNI for March

Irish International won the NNI Press Ad of the Month for March for its ESB Electric Ireland Feis Ceoil classical music festival. Art directed by Paddy Geraghty, the ad features an upturned three-pronged plug in the shape of a grand piano, while the copy by Bernie Martin highlights the “power of classical music”. The ad […]

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Half price ‘one and ones’ today

Irish lovers of old-style fish ‘n’ chips are in for a special treat today as members of the Irish Traditional Italian Chippers Association (ITICA) around the country mark the second annual National Fish & Chips Day with a half price ‘one and one’. ITICA reported that over 180,000 people visited their local chipper this day last […]

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Muzu earns a plug from Obama

Rumour has it that President Barack Obama may have dropped into the Muzu.TV offices in Dublin en route to College Green yesterday. Muzu head of content Robert Sharp said the US president “chilled out” to some of his favourite videos from JayZ and Bruce Springsteen in readiness for his Is Feidir Linn speech. His favourite […]

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Prince to play Malahide Castle

US pop star Prince is due to return to Ireland for a 35,000 open-air concert at Malahide Castle on July 30 as part of a European tour. His last performance was at the Point in 2002. He was booked to play at Croke Park in June 2008 but controversially cancelled the concert only 13 days […]

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Dubliner offers wordy services

A website providing marketers with copywriting services has been set up by former freelance copywriter and UCD graduate Richard Clunan. Wordfruit has over 400 vetted copywriters all from English-speaking countries, with about 60 per cent from the US. The writers are available for freelance, contract and full-time jobs. Marketers and agencies send their job description […]

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New discounts site launched

GrabOne.ie is a new social buying site offering consumer savings through the power of collective buying. A joint venture between Independent News & Media (INM) in Ireland its sister company in Australia, APN, GrabOne claims to offer consumers discounts of between 50 per cent and 90 per cent off normal retail prices. Ruari Doyle, general […]

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RTE account out to pitch

RTE has invited advertising agencies to make formal presentations for its creative and media buying accounts. Initially, agencies have been asked to take part in question and answer sessions before the national broadcaster progresses the review with more extensive creative and media proposals. Agencies which handle the RTE account currently include Cawley NeaTBWA and Vizeum, […]

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Minister Rabbitte to address AAI

Minister for Communications Energy & Natural Resources Pat Rabbitte will address an Association of Advertisers in Ireland (AAI) lunch to mark the body’s 60th anniversary. AAI chief executive Ed McDonald said the minister’s role is of vital importance to the future of communications and advertising in Ireland. Last week, the minister’s decided “on balance” not […]

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Herald to turn Leinster blue

The Evening Herald back page masthead will turn from its traditional red colour to Leinster blue this Friday to mark the rugby union club’s Heineken Cup final clash with Northampton Saints in Cardiff’s Millennium Stadium on Saturday evening (kick-off 5pm). The Herald is Leinster Rugby’s media partner. Herald editor Stephen Rae said Friday editions will […]

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RTE seeks Liveline sponsor

RTE Media Sales hopes to announce a new sponsor for Liveline to replace Nissan from next month. Joe Duffy’s phone-in show had an average of 404,000 listeners for its afternoon slot weekdays, making it the second most popular radio show on RTE Radio 1 across its schedule after Morning Ireland. The Liveline deal involves 30 […]

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Students to present on road safety

DIT advertising students will present their end-of-year to industry on a campaign for the Road Safety Authority (RSA). A brief has been set by the RSA and its agency Irish International asking the MSc students to devise a campaign aimed at persuading motorists not to send text messages while driving. The RSA brief is the […]

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