Archive2017

Final three in line for Marketer of the Year award

The final shortlist for this year’s Marketer of the Year (MotY) has been narrowed down to three contenders. Fulfil Nutrition’s Niall McGrath, Just Eat Ireland’s Edel Kinane and Pieta House’s Brian Higgins are the three candidates under consideration by the MotY judges. The winner will be announced at a lunch in Roberta’s restaurant […]

Nadine O’Regan is arts and books editor with the Sunday Business Post and presents Songs in the Key of Life on Today FM. Brought up in Co Cork, she moved to Dublin to undertake a masters degree in creative writing from TCD, before becoming a journalist. She has written for The Irish Times, The Observer, […]

Newstalk 106-108fm has announced that Dr Ciara Kelly is to replace George Hook in presenting the talk station’s lunchtime show. Lunchtime Live will see the Dublin GP “bring a fresh perspective to midday radio” in examining the key issues of the day and how they affect the lives of listeners, from noon until 2pm, when […]

Former Rothco planner Emer Howard has teamed up with fellow agency veterans Bobby Byrne and Steven Mangan to launch a creative brand development agency solely dedicated to sport called Ringers. The trio will offers services in creative consultancy and creative brand development to brands, athletes and sports bodies. The trio have worked with agencies in […]

Who won the summer of sponsorship? That’s the question been asked as the Marketing Institute and John Trainor’s Onside Sponsorship agency host a special breakfast seminar in the Aviva Stadium on Lansdowne Road in Ballsbridge on Tuesday, October 24. A survey was carried out among Marketing Institute members to answer the question. Among the speakers are […]

Poster specialist PML made a statement on how creative power in advertising may be shifting by winning the media grand prix for its Cadbury’s Dairy Milk work at the 26th JNOR annual outdoor advertising awards presented at an industry event in the Shelbourne Hotel. It is the first time the award has gone to an […]

To mark the launch of Fifa 18, EA Sports activated an experiential marketing event to surprise the unsuspecting shoppers of Dundrum Town Centre. Held over a weekend, shoppers could avail of EA Sports impressive Fifa 18 man crèche, an area to kick back and relax and get stuck in to sampling the legendary game. The crèche […]

Tourism Ireland is to launch a process to appoint lead global creative and media agencies with Creativebrief acting as pitch doctor. Currently working with Publicis London and Carat/i-Prospect, the all-Ireland body is following a statutory requirement to re-tender for these services every seven years. The agencies are due to be appointed next May. Tourism Ireland is […]

Zahra Publishing and Eumom have joined together to create Zahra Media Group platform for marketing to families. ZMG will now have 42 staff, with plans to further expand. To meet the growing demand for branded video content and imagery, the company is investing €150,000 on building a state-of-the-art studio which will open in early 2018. The […]

McCannBlue hit the streets of Dublin this week to unlock the real ‘Truth About Street’. The agency is part of a study involving McCann in over 100 markets. The Dublin agency team is among 20,000 employees out to dig deep in their locale to understand the richness and diversity of local culture and the effect on […]

The Public Relations Institute of Ireland (PRII), the professional body for public relations and communications professionals, has appointed Dr Martina Byrne as its new chief executive. Dr Byrne will also serve as chief executive of the Public Relations Consultants Association (PRCA), the representative body in Ireland for PR consultancies. She has over 15 years’ experience […]

A report for Marketing.ie by Padraic Regan and Sarah Browne The Irish Government recently published its strategy to increase the value of the international education sector by 33 per cent to €2.1 billion (176,000 students) by 2020, but what is the role of marketing in achieving this target? Whether one takes Nelson Mandela’s view that education is […]

As the Republic of Ireland football team prepare to take on Wales in Cardiff in a vital World Cup qualifier, Alan McLoughlin remembers how he became a hero for the Boys in Green when he scored the goal against Northern Ireland “that changed his life” and made him a national hero. McLoughlin’s goal secured Irish qualification […]