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Showing off campaigns that go belly up

The Marketing Society Future Council is turning the spotlight on the marketing moments that didn’t quite hit the mark. Kicking off in Odessa on Thursday, February 23, the council will play host to ‘The F Word’, with three industry leaders set to share their learnings from the times things didn’t quite go to plan. Tailored […]

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Young marketers push thought leadership

Young marketers from across the industry attended the Marketing Society Future Council’s first event in Foley’s on Merrion Row. Aimed at marketing professionals with 3-5-years’ experience, the ‘Influencing the Influencers’ forum saw the audience receive advice from the panel of speakers on how to be more influential within their careers. With a breadth of experience across the […]

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An Post to discuss making ideas pay

The discount rate for tickets to An Post’s latest Grow My Business series ends tomorrow. Early bird tickets cost €30 – the price then increases to €39. This time round, the topic is ‘Turning Ideas into Income’ with a line-up of speakers which includes Wheels Couriers and Worldbox.ie owner, Bernie Kinsella, Target McConnells chairman Gary Brown and East […]

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Three gears up for Electric Picnic

Following its involvement in Longitude and Punchestown Music Festivals this summer, Three’s 3Live will travel to Electric Picnic this September where it will connect festival goers to music and experiences. Three will provide onsite charging services ensuring music fans are connected throughout the festival. For those who don’t fancy parting with their handset, portable power-banks will be […]

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Just Eat offers waiter service at EP

Takeaway app Just Eat is bringing its porters concierge service to Electric Picnic music and arts festival and for the third year is offering festival goers a relax and eat retreat. The porters will be on hand at the festival carpark. For those without a ticket to the sold out weekend, Just Eat is placing […]

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Davy sponsors Schmidt charity breakfast

A talk by Ireland rugby coach Joe Schmidt in aid of the Carmichael Centre for voluntary groups will be held in Davy House on Dawson Street in Dublin at 8am next Wednesday. The session will include a discussion with ‘guru of global philanthropy’ Kingsley Aikins as the two men look back at the Six Nations, […]

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Dublin hosts ESOMAR world congress

Dublin will play host to the 68th ESOMAR world marketing research congress in the Convention Centre from this Sunday. Over 1,000 delegates from 70 countries are expected to show up for the event which runs until next Wednesday. The programme includes presentations by global research agencies, including Nielsen, GfK, Ipsos and TNS. Major research buyers […]

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Sutherland to address IMI conference

OgilvyOne’s executive creative director Rory Sutherland returns to Ireland next month to address the Irish Management Institute (IMI) annual conference. A regular visitor to Dublin in recent years, he has spoken at IAPI Adfx events and the Dalkey Book Festival. An inspiring and charismatic speaker, he has some memorable insights for marketers in his repertoire. […]

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Taste of Dublin boss settles €120k bill

Events organiser Avril Bannerton, who is managing director of Taste of Dublin, which runs at the Iveagh Gardens this week, settled a bill of €120,000 for underdeclaration of vat, the latest list of tax defaulters released by the Revenue shows. A former Image businesswoman of the year winner and Aer Lingus hostess, she also organises […]

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Ad execs face scrutiny from students

A panel of six young people from the industry will form a panel to be ‘grilled’ by an audience of marketing and advertising students from various colleges in Dublin and a number of juniors working in the business as part of the Institute of Advertising Practitioners in Ireland’s (IAPI) Big Grill. The event takes place […]

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Bord Bia shortlisted for four research awards

Ireland’s food and drinks promotions body Bord Bia has been shortlisted for four of its campaigns in the annual Marketing Society research excellence awards. Bord Bia’s Irish IMF Exporters Billion Dollar Baby campaign is in the running in the two categories of brand development and strategy and qualitative research. Glanbia’s ‘Local Tuning’ Avonmore in China […]

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AAI double bill to conclude Toolkit ROMI series

The Association of Advertisers in Ireland (AAI) has lined up two executives from Nielsen and Millward Brown in the UK to discuss media mix modelling, long term brand equity and the right roles for each media as part of the final instalment in its Tuesdays Nuts & Bolts of Advertising Toolkit series on measuring return […]

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Marketing Society to host election talk

The Marketing Society is to host an evening debate on the role played by marketing in this month’s local and European elections in Doheny & Nesbitt’s pub on Dublin’s Baggot Street, around the corner from Government Buildings. A panel of three election experts will provide analysis, insight and discussion on the mood of the voter, […]

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