Marketing RSS feed for this section

Tayto gives €1 from sales to LauraLynn

Tayto is donating €1 from every €3 sandwich sold in the Tayto Crispmas workshop to LauraLynn children’s hospice in the run-up to Christmas. The announcement is part of LauraLynn being the first dedicated Arnotts charity of the year. The department store hopes to €25,000 for the charity and supporting their various initiatives in the next year. […]

Read more

Penneys signs up to gift card scheme

One4all has signed up Penneys stores to its gift card scheme. The partnership is the first of its kind for the retailer and means that shoppers can now redeem the cards in 36 Pennys stores nationwide. Launched in Dublin in 1969, Primark-owned Penneys stocks clothes for youngsters, women and men, homeware, accessories, beauty products and […]

Read more

Howlett Vocal’s new creative director

Creative agency Vocal has appointed David Howlett as its new group creative director. In addition, musician and music video director Kevin Godley and marketing lecturer Professor Aidan O’Driscoll are joining the agency’s board as consultants. Vocal clients include Kingspan, Pfizer, McLaren F1, BMW, Cuisine Royale Group, Dulux and Mini. Howlett has worked independently as a creative […]

Read more

Three finalists in line for Marketer of the Year

The shortlist for this year’s Marketer of the Year award has been confirmed. The three finalists are Largo Foods’ head of marketing Alina Ui Chaollai, Adam Bacon, VHI’s head of marketing and Dervila McGarry for her strategies at Aer Lingus. The next stage of the competition sees the three marketers attend interviews with the judges. […]

Read more

Young marketers push thought leadership

Young marketers from across the industry attended the Marketing Society Future Council’s first event in Foley’s on Merrion Row. Aimed at marketing professionals with 3-5-years’ experience, the ‘Influencing the Influencers’ forum saw the audience receive advice from the panel of speakers on how to be more influential within their careers. With a breadth of experience across the […]

Read more

IADT marketing lecturer Barry McIntyre dies

Barry McIntyre, lecturer in marketing at the Institute of Art Design & Technology (IADT) in Dun Laoghaire, has died suddenly, just a few days after his 60th birthday. He became marketing lecturer at the college in 2000. A popular figure in the advertising industry, he started his career in the Irish Press, working alongside Donie […]

Read more

Forties seen as decade of most happiness

Six in ten Irish people are happy with their current age but the forties is most widely regarded as the decade of peak happiness, a ‘I Love My Age’ survey for General Mills’ Yoplait yogurt shows. Most people consider 43 as the age for peak happiness, with men going for 45 as the best age and […]

Read more

Smithwick’s homes in on craft brews with TV ad

Diageo has launched a new TV ad for its Smithwick’s bottled craft beers – Irish Red Ale, Pale Ale and Atlantic Blonde Ale. Called ‘We’re in it, for the love of it’ , it brings together homebrewers and Smithwick’s brewers – from a husband and wife duo, to a computer engineer, a chef and a […]

Read more

Coca-Cola in pre-Budget rush to go sugar free

Coca-Cola Ireland has launched Coca-Cola Zero Sugar and its bottlers division is rolling out its Deep RiverRock flavoured waters sugar-free, with no calories. The move is made ahead of the Budget and the Finance Minister Michael Noonan’s plan to introduce a sugar tax. The new recipe is said to bring Coca-Cola Zero Sugar closer to […]

Read more

McMahon new Aer Lingus marketing manager

Dara McMahon, who heads up the NewBrands Ireland representative body for national and regional newspapers, has been appointed as Aer Lingus marketing manager. McMahon joined the print lobby group two years ago, when it was still known as the National Newspapers of Ireland (NNI), replacing Frank Cullen, who retired. She was previously senior strategic manager […]

Read more

An Post to discuss making ideas pay

The discount rate for tickets to An Post’s latest Grow My Business series ends tomorrow. Early bird tickets cost €30 – the price then increases to €39. This time round, the topic is ‘Turning Ideas into Income’ with a line-up of speakers which includes Wheels Couriers and Worldbox.ie owner, Bernie Kinsella, Target McConnells chairman Gary Brown and East […]

Read more

Bord Bia launches new food centre

Ireland’s food, drink and horticulture industry now has access to global trends, research, consumer insights and innovations through a new centre launched by Bord Bia at its headquarters in Dublin. As the industry prepares to virtually double its exports, to reach the target of €19 billion set by Food Wise 2025, The Thinking House will help […]

Read more

Marketing Society supports young talent

Are you an ambitious young marketer? Want to know how to get ahead and take the next step in your career? The recently launched Marketing Society Future Council is hosting an event on Thursday, October 13, for people with 3-5 years’ marketing experience. The event hears views from the industry on how to be more […]

Read more