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Bord Bia sees six PR agencies

Bord Bia has invited six agencies to pitch for its consumer PR account. The agencies in question are Drury, Edelman, Elevate, Slattery Communications, WHPR and the incumbent, FTI Consulting. A decision on the awarding of the contract, which may run for up to three years, is expected before Christmas. The food promotion agency published a […]

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Guinness Projects ad debuts tonight

Diageo has announced details of its new Arthur Guinness Projects (AGP) campaign which debuts on RTE 1 at 7.45pm tonight. AGP aims to celebrate the next generation of creative talent in Ireland. Devised by London agency AMV BBDO, the ad was shot in Ireland and showcases AGP applicants from the worlds of food, arts, sport and music; […]

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Subway goes with Pembroke

The Subway sandwich franchise company has appointed Pembroke Communications to handle its public relations in Ireland. Pembroke is being hired to work on consumer, corporate, public affairs and sponsorship activity across its 100-plus store network. Pembroke’s deputy managing director Alan Tyrrell (pictured above) will lead the account with support from Sarah Wagstaff’s consumer team at […]

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Unique goes with media podcast

Broadcasters and Unique Media PR directors Al Dunne and Breda Brown have launched a monthly media podcast. In the podcast Irish media executives give their views on events and trends. This month, radio expert Martin Block talks about the Broadcast Authority of Ireland’s radio licence renewals. PML’s Colum Harmon discusses innovations in outdoor and Garrett […]

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Fleishman-Hillard handles Marker

The launch of Dublin’s newest luxury design hotel, the €130 million Marker, which opens on April 2, is being handled by PR agency Fleishman-Hillard. Operated by Interstate Hotels & Resorts, the 187-bedroom hotel is located on Grand Canal Square. It is owned by Kevin McGillicuddy, head of Brehon Capital and Midwest Holdings, the Spitzer’s US […]

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Sky hands PR to Slatterys

BSkyB has appointed Slattery Communications to handle its public relations work in Ireland following a competitive pitch. The business was previously with Edelman. Slatterys is run by founder Padraig Slattery and has a track record in sports marketing. It counts the Irish Rugby Football Union (IRFU) among its clients. The agency has also worked on […]

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Rothco retains NUI Maynooth

Rothco has held on to the National University of Ireland (NUI) Maynooth following a creative pitch which is understood to have included Bloom and Chemistry. The Londis creative review still remains unresolved. Four agencies are in for the business, namely Cawley NeaTBWA, Javelin, Language and the incumbent, DDFH&B. Cullen Communications has added the Office Depot-Viking […]

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Vodafone engages Weber Shandwick

Mobile phone operator Vodafone has appointed Weber Shandwick to handle its consumer, sponsorship and CSR public relations. The account was previously with Drury, which did not re-pitch for the business. It is not known if Vodafone invited other PR agencies to present as a spokesman was unavailable for comment. Weber Shandwick is the PR division […]

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Pembroke again scores at PR awards

Pembroke Communications has for the second year in a row emerged as the most honoured agency at the PRCA Awards for Excellence in Public Relations. The firm, run by former Dublin footballer Michael O’Keeffe (pictured), again topped the honours by winning four categories, including the consumer award for campaigns with budgets of €12,000 or under. […]

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Londis to check out four agencies

Londis has invited four agencies to pitch for its creative account. Marketing.ie has learned that the independent grocery chain’s marketing manager Ruth Norton is to see presentations from Cawley NeaTBWA, Javelin, Language and the incumbent, DDFH&B-JWT, in the coming weeks. A decision is expected some time in July. Londis recently renewed its sponsorship of TV3’s […]

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Thinkhouse joins global network

Thinkhouse has joined thenetworkone international global network of network of independent PR agencies. Run by Jane McDaid, above, Thinkhouse clients Coca-Cola, Unilever (including Dove, Sure and Lynx deodorants and Ben & Jerry’s ice cream), Heineken, Barry’s Tea, Paramount, Forever 21 and eBay. Thinkhouse was founded by McDaid 11 year ago and she acts as the […]

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Keane and Murphy join PR board

Michael Keane, founding partner, Insight Consultants and Sharon Murphy, director, WHPR, have been elected to the Public Relations Consultants Association (PRCA) board. The PRCA is the trade association of PR consultants in Ireland. Around 1,500 people work in communications roles, 600 in consultancies. Turnover among PRCA member firms is now estimated at €40 million a […]

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Award wins see Pembroke Communications join PR elite

Pembroke Communications scored points on its more established PR rivals by emerging as the top agency at the Awards for Excellence in Public Relations 2011. The firm, run by Michael O’Keeffe, won four trophies, including two best consumer campaigns, the €12,000 or under award for the Virginia Smashing Pumpkins festival in Cavan and Dublin Zoo’s […]

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