Marketing.ie has learned that Musgrave retail group has retained Core Media group agency Starcom to handle its SuperValu and Centra buying and planning. The €7 million account was put out to pitch with two other agencies, GroupM’s Mindshare and Dentsu Aegis Network’s Vizeum, competing. The creative, which is with DDFH&B, was not up for review.
Chef Kevin Dundon (above) from Dunbrody House in one of the SuperValu TV ads
