Starcom retains Musgrave business

Kevin Dundon for SuperValu has learned that Musgrave retail group has retained Core Media group agency Starcom to handle its SuperValu and Centra buying and planning. The €7 million account was put out to pitch with two other agencies, GroupM’s Mindshare and Dentsu Aegis Network’s Vizeum, competing. The creative, which is with DDFH&B, was not up for review.

Chef Kevin Dundon (above) from Dunbrody House in one of the SuperValu TV ads


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