RTE Radio 1 is on the lookout for a new sponsor for The Tubridy Show to replace Benecol. The fee being sought is €265,000 for a year or €150,000 for six months. The show averages 352,000 listeners and the advertiser gets 15 ten-second stings plus five credited promos on other RTE radio shows. The sponsor […]
ArchiveJanuary, 2010
Metro Herald hits Dublin streets
Metro Herald launches today as Dublin’s free weekday newspaper following the merger of Metro and Herald AM. The new title sees three partners – Associated Newspapers, The Irish Times and Independent News & Media – jointly investing in an Irish newspaper for the first time. Each investor owns a one third stake in the holding […]
Chemistry wins Mad Men stings
Chemistry has been awarded the free broadcast sponsorship of series three of Matt Weiner’s Emmy award-winning Mad Men drama which starts on RTE next Monday. Gerry McGuinness, sponsorship manager, RTE, said the competition was well received by the industry. The idea of the stings giveaway was to stimulate local production and raise awareness of RTE sponsorships. […]
Brendan O'Connor hosts new chat show
Sunday Independent columnist Brendan O’Connor is to present a new Saturday night chat show on RTE One called The Saturday Night Show as part of 11 new programmes announced by the national broadcaster. Barry Murphy will host a new satirical show called That’s All We Have Time For on Thursday nights. Murphy, who is part […]
Odds favour McDonald's placements
As speculation mounts that the UK government are close to lifting the ban on product placement in commercial TV shows top bookie Paddy Power are taking bets on which fast food, soft drinks and alcohol brands will be first to make an appearance in a leading British soap opera. Paddy Power has made McDonald’s the […]
