The Irish Times is to launch a new advertising campaign on RTE One television at 9.15 tonight. Created by Cawley NeaTBWA, the ads will run for six months across TV, cinema, press, digital and outdoor. They are built around the theme ‘The story of why’ and feature 60-second and 30-second TV and cinema spots. The […]
ArchiveOctober, 2012
Carat to debate future of TV
Redefining TV is the topic of an industry seminar to be hosted by Carat in the Aviva Stadium soon. While traditional TV viewing still dominates the sitting room in Irish homes, content is increasingly made available across multiple platforms. There is a need to explore the challenges facing broadcasters and advertisers. The seminar, which will […]
Speakers named for MII conference
Brand Ireland is the theme of the Marketing Institute’s 33rd national marketing conference being held in the Four Seasons hotel on November 7. The conference will be chaired by Newstalk’s Shane Coleman (centre) pictured above with Geoff Lyons, Irish Independent and Tom Trainor, Marketing Institute. Speakers include Lorraine Twohill, Google; Oliver Loomes, Diageo; Tom Adams, […]
Ni Dháthlaoi gets new Liberty job
Annette Ni Dháthlaoi has been appointed to the new position of head of marketing at US-owned Liberty Insurance. Ni Dháthlaoi (pictured centre) has considerable marketing experience. Her most recent position was as head of insight at Kerry Foods, where she was responsible for identifying sources of future commercial growth by gaining consumer insight for the […]
Top British trumpeter for NCH
Award-winning British trumpeter Alison Balsom will perform at the National Concert Hall as part of next month’s international concert series. Balsom won female artist of the year for the second time at last year’s Classic Brit Awards 2011. Balsom will perform a programme of works by Haydn, Elgar and Seraph for trumpet and strings by […]
