John Fanning, lecturer in branding and marketing communications at UCD Smurfit Graduate Business School and Marketing.ie columnist, will help tease out the learnings from the Marriage Equality Referendum at a Marketing Society seminar next week. The post mortem on the same-sex marriage campaign will scrutinise how the yes and no sides fared, who got bang […]
ArchiveMay, 2015
Setanta set to serve up Wimbledon live
Setanta Sports has secured a three-year deal with the All England Tennis Club, to show live coverage of the Wimbledon tennis championships starting with this year’s tournament at the end of June. In a further boost to their tennis coverage, Setanta has also confirmed an extension to their deal with Roland Garros, home of the French Open, […]
Independent rugby supplements win major award
Rugby supplements in the Irish Independent have been awarded a prize at an international ceremony in New York. The International News and Media Association (INMA) awarded the newspaper the accolade of ‘Best idea to grow single copy sales’ for its provincial rugby supplements. ‘The Indo’ is the official partner to Leinster, Connacht and Munster Rugby. The free weekly […]
Love Hate star gives Yes side a shove
Ireland’s first ever emoji URL is being used to launch a brand new film created by Irish International and Sweet Media, in support of a Yes vote on May 22, featuring actor Laurence Kinlan, who plays Elmo in Love Hate, and available to view at www.idontknow.ie The film was written to help cement the “soft yes” […]
Ratings for Kenny’s new chat show disappointing
The first episode of Pat Kenny in the Round which aired on UTV Ireland at 9pm last night averaged 143,000 adults and peaked at 185,000. Javelin media director Ruth Payne said it got a 10.7 per cent all adult share. The show’s first guest was Tyrone football manager Mickey Harte whose daughter Michaela was murdered while […]
O’Hara now client director at Starcom
Media planning and buying agency Starcom has announced the appointment of Colum O’Hara as client director. Up to now, O’Hara was client manager at Starcom for two and half years. Before joining Starcom in 2102, he was a media planner and buyer for three years with AV Browne, working on Northern Ireland Tourist Board (NITB) and […]
Javelin big winner at Smart awards
Javelin Group took centre stage at the An Post Smart Marketing Awards 2015 taking home nine prizes, including the coveted Agency of the Year. The Smithfield-based agency was honoured for campaigns it devised for Arnotts, BT Communications, Toyota, Lexus, Irish Ferries and Focus Ireland. Javelin’s Joe Dobbin, Kyla O’Kelly (above) and Ken Ivory were on […]
Walsh PR undergoes a rebrand
Dublin PR agency Walsh Public Relations has launched a new identity aimed at reflecting the digital and social media landscape in which it now operates. Founded by Jim Walsh in 1984, the agency has worked for a wide range of companies and organisations. Current clients include Flahavan’s, Dr Oetker, Glanbia Consumer Foods, Monaghan Mushrooms, Tegral, […]
Health products body invites agencies to pitch
The Health Products Regulatory Authority (HPRA), the body which regulates the sale of medicines for humans and animals along with medical devices and clinical trials, is asking media and creative agencies to pitch for its marketing media services. Previously known as the Irish Medicines Board, the HPRA seeks expressions of interest for strategic and creative […]
Murphy takes reins at Marketing Institute
Vodafone brand operations manager Paula Murphy is the new chairperson of the Marketing Institute of Ireland (MII) in place of Páraic O’Toole, chief executive of Automsoft, who remains as non-executive director. Before joining Vodafone, Murphy was group marketing director at Independent Newspapers. She was commercial manager with Superquinn and marketing manager with Kerry Foods. She joined […]
