Adforce.com is to sell digital ads for the New York Press Service (NYPS) in a three-year deal. NYPS is the oldest and most experienced newspaper advertising placement service in the US, owned and operated by the news organisations it serves. The partnership is across over 750 weekly, daily, regional and culturally specific newspaper sites. Regions covered […]
Archive2016
Edelman report shows a rise in trust
Trust among the Irish public is being restored with four in 10 people believing in the key institutions of business, media, NGOs and government, up from one in three last year, the 2016 Edelman Trust Barometer shows. Trust in Government has risen by 10 per cent with half of respondents confident they will be ‘better […]
Guinness toasts New York jazz scout
Diageo follows up its Rugby World Cup Made of More ad series for Guinness with a trip back to New York’s jazz clubs in the 1930s by telling the story of John Hammond who was born in turn-of-the-century Manhattan – before civil rights, and when racial disharmony prevailed. Not surprisingly, ‘Intolerant Champion’ was shot in […]
Jennings takes charge at Keatings
Lorna Jennings has been appointed managing director at PR agency Keating & Associates. She replaces founder Pat Keating who will remain on in the business servicing agency clients. She joined Keatings two years ago from Hume Brophy where she was an account director. Prior to that, she was public affairs officer for the Irish Cancer Society. […]
Deadline for AIM awards looms
As the deadline for this year’s Marketing Institute All Ireland Marketing awards (AIMs) nears, would-be entrants have been issued with a number of basic guidelines when preparing their submissions. Firstly, the information should be presented clearly and concisely. Simple, direct language works best. Entrants should complete all sections of the online form. Connect up the three-part […]
Virgin rated nation’s fastest broadband
Virgin Media has been named Ireland’s fastest broadband network by the Ookla independent measurement institute, following an analysis of over a million speed tests by internet users over six months across Ireland’s four main broadband operators. Ookla Speedtest is the global standard in internet connection testing carried out by consumers. The analysis took place over six […]
Abrahamson to shoot Young Lions script
Ireland’s Oscar-nominated film director Lenny Abrahamson will shoot the winning script for the new Young Lions film category being entered for this year’s Cannes creative festival. The winning campaign will be shot by commercial production company Pull the Trigger before being aired by Wide Eye Media in Irish cinemas later this year. Pull the Trigger […]
Webb becomes COO at Dentsu Aegis
Joe Webb has been appointed as chief operations officer with Dentsu Aegis Network Ireland media and advertising group. As part of the Japanese Dentsu ad giant, its companies include Carat, Copernicus, iProspect, Isobar and Vizeum. A qualified accountant, Webb held senior marketing and management roles with Independent News & Media (INM) for many years. He […]
Cats hiding out in Marketing.ie magazine
Readers of Marketing.ie magazine are reminded they only have a few days left to enter the Behaviour & Attitudes (B&A) competition to win a Samsung Galazy Tab S2 tablet. In the B&A ad on page 13 of the January issue there’s a cat among the pigeons. Readers are invited to find the feline along with […]
Exterion Media rolls out Capital Ts
Out of home media owner Exterion Media Ireland has announced a new larger format for Dublin Bus ads. Capital Ts are being installed across 50 driver sides of the Dublin Bus fleet, with two campaign packages consisting of 25 Capital Ts each. Exterion’s managing director Colin Leahy says the new format extends the ad size by 46 […]
Aldi pledges support for Irish youths
Aldi is to donate €840,000 to Foróige for youth development projects in Ireland as part of a three-year partnership. The German discounter unveiled the charities and not-for-profit organisations it will partner with this year for its community support programme. Aldi also confirmed a network of over 120 ‘charity champions’ in its stores nationwide. Aldi had […]
Diageo top OOH advertiser in 2015
PML Group’s annual out of home (OOH) market review for 2015 shows that the sector grew by six per cent last year, following a similar level of growth in 2014. Ireland’s leading outdoor advertising specialist attributes the upward pattern to the ‘always on’ nature of the medium, improvements in the quality of the advertising plant, […]
Saorview to roll out new set-top boxes
RTÉ has partnered with Freesat, the UK free-to-air television service, to develop a new product for the Saorview free digital TV platform in Ireland. RTÉ director-general Noel Curran said Saorview Connect will allow access a range of on demand content and Saorview channels, integrated in a set-top box with extra features. Saorview Connect set-top boxes will […]
