Tourism Ireland is doubling its marketing investment in China to €1 million and will also double its marketing team to 12 over the coming months in a bid to grow Chinese visitor numbers to 200,000 by 2025. The announcement was made by Tourism Minister Shane Ross ahead of Tourism Ireland’s largest ever sales mission to […]
ArchiveMay, 2019
Over €247m spent on TV advertising
Total advertising spend on TV in 2018 was €247,520,977, an increase of five per cent on 2017 spend figures. Television Audience Measurement (TAM) claims the performance surpasses the wider trend of total ad revenue increases in Irish media, averaging 2.2 per cent. It means that with the growth TV now has a 23.8 per cent […]
Conor Murphy heads up new Dentsu Consult
Conor Murphy has been appointed chief executive of Dentsu Consult, a new offering from the Japanese owned Dentsu Aegis Network (DAN) whose other agencies in Ireland include Carat, Vizeum, Isobar and iProspect. The group’s chief executive is Liam McDonnell. Murphy was up to recently DAN’s chief growth officer and headed up Vizeum for almost eight […]
Corrigan and Smith promoted at Packed.House
Media and content studio Packed.House, the agency which create online, cinema and digital out of home content, have announced the promotions of Mark Corrigan to head of revenue and Eilís Smith to head of marketing and research. Corrigan has over nine years’ experience and most recently held the role of head of client strategy at […]
Concannon gets development role at NUI Galway
John Concannon, Marketer of the Year 2011 winner for his work in promoting Fáilte Ireland’s staycations, has been appointed to a new role as vice-president development at NUI Galway. Concannon is currently assistant secretary general in the Department of Foreign Affairs and Trade in the role of director general of Global Ireland. Global Ireland is […]
Avengers: Endgame sees record audiences
Irish cinemas enjoyed a record-breaking surge in attendances over the weekend as Avengers: Endgame made its debut. After taking over €1 million on the day it opened here in the Republic, it had already made it to number 10 on the national list of top-grossing movies of 2019. By Sunday evening, it had taken over […]
McCannBlue rebrands as McCann Dublin
Dublin creative agency McCannBlue has rebranded as McCannDublin as it becomes more closely integrated into McCannWorldgroup. Since it became affiliated to the McCann international network in late 2013, McCannBlue established a reputation as an integrated creative and digital agency operating from the Malting Tower on Dublin’s Grand Canal Quay. The rebrand does not involve any […]
