The Irish Rugby Football Union (IRFU) has teamed up with Rothco to create a campaign to help Ireland’s colour-blind fans see all the action in Japan. The IRFU’s new campaign tells the story of one such fan. Bobby Blakeney (above), a rugby supporter for 74 years, suffers from severe colour-blindness and cannot accurately distinguish between […]
ArchiveSeptember, 2019
Griffith College eyes future in new ads
Griffith College has launched its newest nationwide campaign, An Eye on the Future, to help empower learners of all kinds to achieve their career and life potential. The campaign, created by youth marketing agency Thinkhouse, features on out of home (OOH), radio and digital using a disruptive, transfixing image – a student with a third […]
Fulfil raises bar with new campaign
Irish protein bar Fulfil is running a new out of home campaign with an added twist. The snack brand, which won investment from US confectioner Hershey, is stacking brownie points with a customised billboard to make an impression. The 48 sheet, located in busy Donnybrook village, features a 3D version of the new Fulfil chocolate […]
One week to go for marketer award entries
Entries for this year’s Marketer of the Year (MotY) award are open until 5pm next Thursday, September 26th. The competition, launched by Marketing.ie in 1993, salutes Ireland’s top marketers with a proven track record – persons who have achieved outstanding brand success through strategic direction, innovation and creative and effective communications. To qualify, marketers must […]
Byrne rejoins Huskies as content director
Dublin independent creative agency In the Company of Huskies has appointed Philip Byrne as content director. Byrne rejoins Huskies, having worked in various agency publishing roles elsewhere. He has a background in journalism, publishing, and branded content and was creative director at Buzzfeed in the UK and editorial director with Maximum’s Joe Media. More recently, […]
Glenilen backs Alone in helping elderly
Glenilen Farm, a family-run dairy owned and managed by husband and wife Alan and Valerie Kingston in Drimoleague, Co Cork, has partnered with Alone, the charity which supports older people to age at home, in a series of online videos which encourage younger people to ask a few simple questions to older members in their […]
Ibec’s Masterson for PR conference
Siobhán Masterson, head of corporate affairs for Ireland’s largest lobby group, Ibec, will speak at the Public Relations Institute of Ireland (PRII) conference next month. Masterson leads the team at Ibec responsible for internal and external communications, media, strategic campaigns and lobbying, reputation management and corporate sustainability. At the conference, entitled ’20:20 Vision – PR […]
Hofler new media boss at Javelin
Aoife Hofler has joined Javelin as director of media. She joins from GroupM’s Wavemaker where she was deputy managing director since May 2016. She was previously business director at MEC and worked with Vizeum, in London as account director and chief liaison officer and in Dublin as an account manager on Kerry Foods, Meteor, Ikea […]
Zurich pension ads react to autumn weather
Zurich has a new digital out of home (DOOH) campaign with dynamic capabilities to expand its ‘Be Future Ready’ offer. Weather and temperature triggers were integrated into PML Group’s Liveposter platform with copy for different weather conditions. The copy changes when the temperature rises above 15 degrees, below 10 degrees or whether it is sunny […]
Most Northerners fear Brexit impact
Almost two thirds of people in Northern Ireland believe the economy will suffer as a result of Brexit, a study by Core marketing communications shows. The NI Brexit Barometer research measures how the six counties in Ulster feel towards Brexit and how it will impact their lives. The study shows 58 per cent are pessimistic […]
O’Connell fronts Aldi RWC merchandise ad
Former Ireland and Munster rugby player Paul O’Connell fronts a new Aldi TV ad for the German discounter’s official licensed Rugby World Cup (RWC) merchandise. A checkout assistant, played by Irish actress Amy Coleman, assists O’Connell as he puts through his shopping but the starstruck girl tells a colleague she has just served “Ronan O’Gara”. […]
Carty to head Virgin Media’s agency business
Frankie Carty is the new head of agency business at Virgin Media Solutions (VMS) with responsibility for strategic leadership, management and development of agency trading. Carty joins from Core, where he was director of Core Investment, headed up by Eddie O’Mahony. Gavan Byrne continues as head of trading, with four other appointments confirmed by VMS. […]
O’Donnell Crisps sponsors The Restaurant
O’Donnells hand cooked crisps has signed up as sponsor of Virgin Media Television’s new series of The Restaurant. The reality show returns with six new celebrities putting on the head chef uniform and taking on the challenge to create a menu to impress Marco Pierre White and Rachel Allen. First up at 9pm tonight is […]
