Sky Ireland has hired comedian Deirdre O’Kane and TV personality Baz Ashmawy to star in its new social media campaign for Sky Q. In the first video, O’Kane, who starred in Moone Boy, dons the apparel of an empress to demo the pause and carry on feature on Sky Q while she and Ashmawy get […]
ArchiveOctober, 2019
IAPI officially rolls out Effies
The Institute of Advertising in Practitioners in Ireland (IAPI) has officially announced it is joining the Effie international awards network to salute ad effectiveness and highlight its importance to client. Effie Awards Ireland replaces ADFX, previously the country’s biennial marketing effectiveness awards, following a recent survey of IAPI members. The survey found that 84 per cent […]
Ireland back in country reputation league top 10
Ireland has jumped one place to re-enter the top 10 international rankings for national reputations in a public poll across former G8 nations (Canada, France, Germany, Italy, Japan, Russia, UK and the US), out of 55 countries surveyed in the annual Country RepTrak 2019 study. Ireland is now ahead of Spain, Italy, France, Germany and […]
Packed.House and Boots roll out beauty videos
Packed.House has joined with Mediacom to create a five-part video storytelling series called The Beauty Insider in association with Boots Ireland. The content partnership will focus on driving awareness of the Boots Ireland #NoReally campaign showcasing the most popular beauty brands now available in selected Boots stores and online at Boots.ie. Irish make-up artists, Mrs […]
Garner now creative director at Core
Mike Garner has been promoted to creative director at Core, having joined the agency in March as creative consultant. He had been head of creative strategy at Ogilvy Dublin where he worked on Boots, Ford, Glenilen Farm, Siro and Trocaire. The move was seen as part of a strategy by Core’s Alan Cox to develop […]
Dentsu Aegis starts new Irish Times series
Dentsu Aegis Network has launched a new series of podcasts and articles with The Irish Times exploring the issues and opportunities facing marketing and media. Called Inside Marketing, the first podcast gets underway with DAN’s group managing director Shenda Loughnane (above) and Brand Finance CEO David Haigh discussing brand investment. The podcasts, presented by Irish […]
Study shows pay disparity in marketing widens
Despite louder calls for greater gender equality in job roles in Irish marketing, the latest salary, market insights and sentiment study by recruitment agency Alternatives and the Marketing Institute points to the gap in salaries actually widening. The reality of Brexit is showing up, with overall sentiment at 53 per cent negative and 14 per […]
Thinkhouse to debate World War Z climate crisis
Youth marketing agency Thinkhouse will discuss ideas aimed at helping to fix climate change and assess the implications for marketers. Organised as part of the agency’s Youth Culture Uncovered series, the event aims to learn more about what’s facing the future of business and brands and young people’s take on what corrective actions should be […]
Seat in top gear for music fans at 3Arena
Seat Ireland and 3Arena have announced a new two-year sponsorship, the value of which has not been disclosed. The deal sees Seat become the car partner for 3Arena to showcase the brand’s latest models and electric motoring offerings. The Spanish car brand’s ties with music events includes Barcelona’s Primavera Festival and in Ireland with 2FM […]
Sehdev for UCD talk about why shameless sells
UCD Lochlann Quinn School of Business is to host New York Times bestselling author Jeetendr Sehdev as he discusses his new book, The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right). The event in Belfield at 6.15pm next Monday coincides with Kardashian’s 39th birthday and is open to students and the […]
Marketing Society seeks new council members
Elections for four new members of the Marketing Society council for the upcoming 2020 term will open in early November. The elections for this new term come with the retiring of four current council members from the general panel and are open to those working across Irish marketing. The elections do not include positions on the […]
Fanta goes all spooky with HalloweenFM.ie
HalloweenFM.ie, Ireland’s first ever Halloween radio station, will creep online from next Wednesday to bring audiences the nightmare of the eve of the Christian feast of All Hallows’ Day for 10 days in a concept developed by MediaCom for Fanta. The digital station promises to play wickedly good music and will be the soundtrack to […]
Ireland’s brand value up 110% since 2015
Ireland’s brand value surged by 110 per cent over the past four years. The country bucks the trend in Europe amid Brexit uncertainty, with brand value up by 12 per cent year on year to US$604 billion, the Brand Finance Nation Brands report shows. Since 2015, UK’s and EU member states’ nation brand values grew […]
