Irish whiskey producer Bernard Walsh has a tiger by the tail and he is not letting go. The tiger is Martin Scorsese’s new movie, The Irishman, starring Robert De Niro and Al Pacino (above), and the tail is his own whiskey brand which shares the same name. Walsh is doubling down on his own movie […]
Archive2019
Why adland can take you anywhere
The Shark Awards and the Association of Advertisers in Ireland (AAI) have joined forces to host an event called ‘Après Advertising: Where can the skills you learn in advertising and marketing take you next?‘ The evening will see a screening of Donal Moloney’s short film, Ad Men in Sheds, with two of the featured ad […]
Pinergy again lines out with Munster
Pinergy has extended its ties with Munster Rugby as the club’s energy partner until the end of the 2021 season for an disclosed sum. The deal is in its sixth season. Pinergy will again activate its sponsorship through the #WeAre16 campaign, with new initiatives for fans, including heated zones in Thomond Park before kick-off, at […]
Irish TV pushes its wares with new ads
Ireland’s TV companies and TAM Ireland is running a new campaign to promote the effectiveness of TV advertising. As from today, the new campaign will be broadcast across RTE, Virgin Media Television, TG4, Sky Media, Viacom, Channel 4 and Eir Sport channels from 7.30pm onwards and will run for three weeks with other bursts in […]
Skoda in new drive to hire greys
Skoda Ireland has announced a new age diversity initiative called ‘Simply Older, Still Clever’, which is a play on the brand’s Simply Clever tagline. The Czech Republic car brand aims to recruit older individuals who may have previously worked in the motor industry. The initiative is fronted by hotelier and TV personality Francis Brennan, an advocate […]
Boys + Girls creates new Smithwick’s ads
Diageo has hired local creative agency Boys + Girls to create a new out of home, digital and social ads for Smithwick’s ale. The new ads mark a return to Ireland for the red beer after some years exclusively with DDB’s Adam & Eve in the UK. Amidst the sea of sameness of yellow lagers, […]
Marketing Society toasts festive ads
The Marketing Society Future Council’s festive event ‘How to Crack Christmas’ returns with a celebration of popular Christmas ads. Guinness ‘Home of the Black Stuff’, Coke’s ‘Holidays Are Coming’ and the iconic John Lewis ads come to mind. Sponsored by Dublin Live, the event is in the Tramline venue in Dublin city next Thursday from […]
Boys + Girls firmly sets out to entertain
Creative ad agency Boys + Girls has announced that it has a new advertising and brand-building philosophy embodied in the mantra of ‘Entertain or die!’ A decade after opening its doors, the partners at Ireland’s biggest independently-owned agency asked themselves the question: “What’s next?” Answer: producing entertaining ads that engage consumers. They believe it is […]
Little belief in what is read online – UM study
New research has found that the vast majority of internet users lack any confidence in what they see and read online. Only eight per cent of them globally think that three quarters or more of the information they get from social media is true, findings from ‘Wave X – Remix Culture’, the 10th global social […]
Drohan replaces Kiernan as BBDO’s CFO
David Drohan has been confirmed as the new chief financial officer (CFO) at BBDO Dublin. He replaces Allen Kiernan who has been with the agency, formerly known as Irish International, since 1991. Drohan joins from NextRoll – formerly Adroll – where he was financial director since 2016. Prior to this, he was group financial controller […]
Marketers called to action on climate crisis
Brand owners should jump on the bandwagon of tackling the climate change crisis because only by getting involved and making a concerted effort can we hope to solve the problem together, AIB’s managing director of homes Tom Kinsella told a World War Z breakfast event organised by youth marketing agency Thinkhouse’s Youth Lab. People can […]
Center Parcs becomes a winter wonderland
Those dreaming of a white Christmas are in luck as Center Parcs Longford Forest has been transformed into a winter wonderland. A magical experience awaits resort visitors, from light installations and Christmas-themed animatronics to festive woodland pony rides and Santa and his elves. Center Parcs has pulled out all the stops to help Irish families […]
Alcohol ad restrictions take hold this week
The restrictions introduced by Minister for Health Simon Harris on alcohol advertising will take effect from this Wednesday. Posters within 200 metres of a school, creche or a local authority playgrounds will be banned. So too will ads on buses, trains at bus stops and train stations. The new ban also extends to cinema ads […]
