Archive2019

JWT Folk helps Safefood with treats message

Safefood has new ads across out of home, TV, VOD, cinema, radio, digital and social as part of their Start initiative, aimed at reducing the number of treats Irish children are eating which in some cases make up a fifth or more of their daily food intake. Research found that sugary treats have gone from […]

Over 28 per cent of Irish urbanites buy non-alcoholic beer at least once per month, a WorkShopPlay online consumer survey by Exterion Media shows. Several factors are influencing decisions to go alcohol free; socialising and driving top the list on 48 per cent, with driving the next day coming in second along with 18-34 year […]

Agency representative body the Institute of Advertising Practitioners in Ireland (IAPI) has rolled out a new awareness campaign to promote greater diversity in Irish advertising. The messages are the culmination of an initiative by member agencies to support BelongTo and Stand Up week against LGBTI+ bullying in second level schools. Help was given across all […]

Ornua, owner of Ireland’s first €1 billion food brand, Kerrygold, is taking consumers on a nostalgic trip down memory lane with a fresh take on its iconic ads. TV viewers are once again invited to contemplate ‘who’s taking the horse to France?’ and Ireland’s favourite butter brand relives famous lines such as, ‘put a bit […]

After 10 years in the satire business, Waterford Whispers News (WWN) is rolling out a new fan subscription service. Creator Colm Williamson and his team of two writers are launching the service to help WWN survive and thrive in the face of legal threats, restrictions imposed by social media giants and the realities of shrinking […]

Gibney Communications has been retained by Aldi to handle its corporate PR account. On November 4th 1999, the German company was the first supermarket into Ireland with discounter shopping, opening two stores, one in Dublin’s Parnell Street and the other in Ballincollig in Cork, with promises of a one-third saving on the average weekly grocery […]

This year’s Marketer of the Year (MotY) award has been narrowed down to four candidates. The four finalists competing for Ireland’s premier marketer award are PJ Brigdale, An Post; Rossa Butler, Littlewoods Ireland; Una Fitzgibbon, Bord Bia and Emma Kiernan, Dublin Zoo. The winner will be announced at an industry lunch on November 27. Marketer […]

People starting their careers with a bachelor’s university degree earn a maximum average of €31,075 in Ireland, which is a quarter more than the €24,608 paid to those who stop their education at secondary school, a European study by Willis Towers Watson global advisors into pay levels offered to recent graduates who had no relevant […]

JWT Folk executive director and former Shelbourne footballer Gary Brown is due to see the second play he has written take to the stage at the Viking Theatre in Clontarf soon. It’s Not Easy is described as “a dark comedy with a social commentary that forces its characters and its audience to confront some uncomfortable […]

The National Dairy Council (NDC) has launched a new out of home billboard campaign saluting Irish dairy farmers and their grass-fed Irish cows working together to sustainably produce quality milk and dairy products. The campaign highlights Ireland’s green countryside is such a valued asset and provides us with a unique grass-based farming system. The expertise […]

Ireland’s best known TV and radio broadcaster Gay Byrne, aka Gaybo, has died, age 85. In a statement, his family said: “It is with sadness that Kathleen, Crona and Suzy wish to announce that their beloved Gay has died peacefully at home today, surrounded by his family. We wish to thank everybody for their love […]

As 2020 nears, the Marketing Society and Bord Bia will examine consumer trends that will impact strong on consumer behaviours in Ireland and explore how innovation will be an important growth driver during the uncertain times ahead at a debate entitled ‘Food for Thought – the Trends and Macro Forces Influencing Change in 2020’. Grace […]

Core has extended its links with Heineken Ireland by winning the creative advertising account for its portfolio of cider brands. Core’s Starcom has handled all of Heineken Ireland’s media buying and planning for many years. Heineken hired Rothco | Accenture Interactive to launch Orchard Thieves and Appleman’s to rival market leader Bulmers. Core Creative won […]