In an environment where even big brands are slashing ad budgets, first time TV advertiser Expert Electrical has turned around a live-action TV ad in just days. Under Covid-19 rules, Expert, which represents 67 owner-operated retailers across Ireland, is operating online and phone deliveries, a message it has been keen to share with consumers. The […]
ArchiveApril, 2020
Core says most people want 2km limit extended
People are preparing themselves to adapt to a new approach in every aspect of life and with that in mind, Core Research has asked the public to suggest when they would be comfortable with specific areas of life re-opening. When asking, we added that each restriction lift or adaptation would continue to adhere to physical […]
HSE Covid-19 ads top BrandShout list
The Government’s HSE Covid-19 campaign devised by TBWA\Dublin and Core topped the BrandShout list of most recalled ads by Irish consumers in April, the latest research conducted by Ipsos MRBI for Marketing.ie indicates. The Covid-19 ads, which have been running across all media since the virus outbreak, moved up 18 league places in a month. […]
ASAI complaints up by 10 per cent
A total of 1,858 written complaints about 1,360 ads were received from members of the public by the Advertising Standards Authority for Ireland (ASAI) last year, the body’s 2019 annual report shows. It represents a 10 per cent rise on the number of complaints received in 2018, while the number of campaigns complained about were […]
Energia AIL awards to be streamed live
With the Covid-19 lockdown, the 2019/20 Energia All Ireland League season ended in March. The season may not have been completed but the players, clubs, volunteers and fans aim to celebrate what was an exciting few months of domestic rugby. For the first time in history, this year’s annual Energia All Ireland League Rugby Awards […]
Facebook and Core to provide advice webinar
Facebook Ireland and Core have teamed up to provide Irish SMEs with a free series of weekly webinar sessions on online training and support. ‘Getting to know your online customers’ is aimed at helping businesses reach, connect and engage with customers online with expert practical advice on what people are doing online and how best […]
Irish shoppers spent hugely on Easter groceries
Irish shoppers spent €371 million on groceries during the week ending April 12, the highest sales week of the year so far and an increase of 14 per cent compared to the same week ending on Easter Sunday in 2019, data from Nielsen indicates. Moreover, sales of alcohol reached €49.3m, an increase of 44 per […]
DMG to run €1m ad campaign for SMEs
DMG Media Ireland has launched a €1 million advertising fund for small and medium-sized businesses (SMEs) hit by the fall-out from the Covid-19 pandemic. The fund, ‘DMG Media Shop Ireland’, is the largest private-sector support to small firms and it will provide 200 small businesses with an advertising package worth €5,000 each. It is targeted […]
Gavin James fronts Bonfire’s Alone campaign
Alone, the organisation which supports older people, have teamed up with Gavin James and ad agency Bonfire to release the ‘Now more than ever’ campaign, a series of short videos on loneliness featuring Gavin James’s music, which call on members of the public to stay in touch with the older people they know who may […]
An Post/IAPI Direct Challenge postponed
An Post and IAPI have made the decision to postpone the Direct Challenge until next year. IAPI CEO Charley Stoney said that while it was a pity, it was the right call to make. A key goal of the Direct Challenge is to send some of Ireland’s best creative talent to experience the full week […]
Resilience will see us through crisis
While this pandemic is bad and unprecedented for most of us, it pales in comparison to what our ancestors had to endure. In his book, Enlightenment Now: The Case for Reason, Science, Humanism and Progress, Harvard psychologist Dr Steven Pinker makes the case, supported by data, that the world is much better now than at […]
Kiely to leave Virgin Media Television
Virgin Media Television (VMTV) managing director Pat Kiely is to leave the business in July, the broadcaster has confirmed in a media statement. Kiely has been with the broadcaster, formerly TV3, for 22 years. Previously commercial director, he replaced David McRedmond, now An Post CEO, following Virgin’s acquisition of the broadcaster in 2015. He planned […]
PML Group plans for greater OOH ads
PML Group marketing director Colum Harmon reports on the implications of the Covid-19 pandemic for out of home (OOH) in Ireland, both short term and further into the future Committing thoughts to paper at this time is no doubt a dubious endeavour but as this ever-evolving crisis plays out, it strikes me that at least […]
