Sky Media has launched a €250,000 AdSmart SME support scheme for businesses in Ireland. The fund will provide 25 businesses with a free €10,000 TV campaign on Sky’s AdSmart to support them during the current Covid-19 pandemic. Sky Media aims to reward businesses showing resolve and ingenuity at a time when TV consumption is up […]
Archive2020
RB donates 40,000 Dettol products to HSE
Reckitt Benckiser, which trades in Ireland as RB, is donating 40,000 Dettol products to the Health Service Executive (HSE) to help in the fight against the Covid-19 coronavirus pandemic over the next three months. The antibacterial disinfectants will be distributed to hospitals and health facilities with the aim of keeping these environments hygienically clean. Commenting […]
TV held 23 per cent share of ad spend last year
Total advertising spend on TV last year was the highest it has been since TAM Ireland started reporting on actual TV commercial revenue, CEO Jill McGrath said in a statement. Last year saw revenue of €249,708,684, pointed to an increase of almost one per cent against a backdrop of decreased spends across other traditional and […]
Social distancing to stay, Mirror readers say in survey
More than half of Irish Mirror readers expect social distancing restrictions to be in place for more than five months, a poll by Reach shows. Just over half of readers believe the Government introduced social distancing measures at the right time. In terms of their handling of the outbreak, most Mirror readers rated it at 7.6 […]
Reaper says now’s time for insightful planning
Luke Reaper outlines themes from B&A’s ‘Sign of the Times’ research and relates them to the world in which we now find ourselves, tackling the ‘new normal’ – whatever that may be. In an edition of Marketing.ie magazine in 2014, John Fanning stated that “we can never really understand the present, let alone make any […]
Matt Damon talks to Spin 1038’s breakfast show
Dublin youth station Spin 1038 scored a major coup over its media rivals by getting an exclusive interview with Hollywood movie star on its ‘Fully Charged with Graham and Nathan’ breakfast show. The interview was broadcast in full this morning on as he spoke about his time spent in Ireland where he has been living […]
Javelin brokers Normal People deal on RTE
RTÉ Media Sales secured Casillero del Diablo as the sponsor of Sally Rooney’s Normal People on RTÉ One and RTÉ Player. The deal brokered by Javelin saw the Chilean wine brand sponsor the 12-part drama starring Kildare newcomer 24-year-old Paul Mescal as Connell and British actress Daisy Edgar Jones (War of the Worlds, Cold Feet) as […]
Marketing.ie reaches out to remote workers
As most people in Irish marketing, advertising and media are now working remotely, Marketing.ie is reaching out to its database and asking readers to provide their home address details so they can continue to receive print copies of the magazine and keep up to speed with all the latest industry news and features when print […]
TikTok ticks right boxes for Generation Z
TikTok has captured the attention of the much-coveted Generation Z audience, Caroline Sheesgreen (above) writes. While the Covid-19 crisis helped with recent engagement levels, the app itself was already causing a stir due to its authentic and carefree nature. The platform thrives on being relevant and fun, allowing users to be the best version of […]
FM104 gives a head start to Jigsaw fundraiser
Dublin music station FM104 will host ‘Mind Your Noggin Day’ later this month in aid of youth mental health charity Jigsaw. The aim is to raise awareness of mental health issues in young people, particularly at this time when many are struggling to deal with the fallout from the Covid-19 coronavirus crisis and uncertainty around […]
Credit Unions top reputation league
The Credit Unions took the top spot as Ireland’s most reputable organisation with a score of 83.7, the latest Ireland RepTrak® study by The Reputations Agency shows. Credit Unions scored strongly in six of the seven drivers, namely governance, products and services, innovation, workplace, citizenship, leadership and performance. For the first time, governance surpassed products […]
Covid-19 crisis hits marketers’ job confidence
Irish marketers now feel less confident in their jobs than they did nine months ago with a doubling in the number of executives feeling “insecure” since the Covid-19 outbreak, a survey by marketing recruitment specialists Alternatives indicates. Last year, 71 per cent of marketers felt “secure” or “very secure” in their roles, compared to 53 […]
PR Excellence awards shortlist announced
Every year, the Awards for Excellence in Public Relations, organised by the Public Relations Institute (PRII) and the Public Relations Consultants Association (PRCA), celebrate the best in Irish PR and communications work over the previous 12 months. A panel of awards judges, headed up by Neasa Kane-Fine, have now finished their deliberations. The votes have […]
