Dearbhla Meaney has joined DMG Media as group head of marketing. Meaney has over 20 years’ marketing experience. Her career began with Riverdance – The Show, where she was responsible for travelling with and co-ordinating over 200 cast and crew members in venues worldwide. Her expertise covers international event production and branding. She worked with […]
ArchiveJuly, 2021
Sexton again lines out for Mace
BWG’s convenience retail chain Mace has rolled out its latest TV ad fronted by Leinster and Ireland rugby player Jonathan Sexton to launch its a multi-platform campaign. The ad is a new take on Mace’s ‘Going the Extra Smile’. It focuses on the friendliness of store retailers and staff. Every time Sexton hears the word […]
Glenisk doubles up in new TV ad
It is not every day that a brand launches not just a new ad but adds a new word to the lexicon. To mark the launch of their environmentally-friendly packaging, Glenisk has created ‘Double Goodlier’. Focusing on consumer and environmental benefits, the ad doubles down on how much people may benefit from having a little […]
Hanratty promoted to Publicis board
Publicis Dublin’s head of strategic planning Chloe Hanratty has been appointed to the agency’s board of directors. Hanratty joined Publicis two years ago from Boys+Girls where she was senior strategic planner. Since then, the strategy team at Publicis has expanded to meet increasing demand for such services across the agency’s client base, most recently with […]
ASAI unveils new rules on HFSS ads
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body which aims to promote the highest standards of marketing communications, has unveiled new rules relating to the advertising of high fat, salt and sugar (HFSS) products which will be incorporated into the food and non-alcoholic beverages section of the authority’s code. The new rules […]
