ArchiveJuly, 2021

Core creates Aviva car insurance ads

Core Creative and its sister media agency Zenith have developed new ads for Aviva. The car insurance campaign also unveils Aviva’s new brand positioning ‘It takes Aviva’. Research by Core shows that consumers crave emotional confidence in their insurance provider. The ads tell the story about how Aviva provides practical help when a car breaks […]

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Rothco creates new Woodie’s TV ad

Rothco, part of Accenture Interactive, has created a a new TV ad in the ongoing Woodie’s ‘Heroes’ series by this time focusing on a fundraising initiative. The idea behind the DIY home and garden retailer’s latest TV ad is to help Ireland’s charity sector which has faced major problems in raising funds during the pandemic […]

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Sky relaunches AdSmart scheme

Sky Media has reintroduced its AdSmart business support scheme which incentivises Irish advertisers with €20,000 worth of airtime on Sky channels. The initiative is open to businesses that have been operating for at least a year and have not used TV advertising before. Businesses can nominate themselves or may be put forward by a media […]

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Core first agency to achieve IAB gold

Core is the first Irish agency member company to achieve the Internet Advertising Bureau IAB gold standard certification for their media portfolio – Mediaworks, Starcom, Spark Foundry and Zenith. The gold standard, which was developed by IAB UK, was adopted by IAB Ireland last February. The standard is recognised globally as a positive initiative. It […]

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Consumers feel safer about eating out, Deloitte says

Consumers in Ireland feel increasingly safer going to restaurants, hotels and attending in-person events, Deloitte’s latest State of the Consumer Tracker indicates. The monthly research also found that consumers’ health and financial concerns have stabilised, while spending intent is up across a number of categories – welcome news for Irish businesses. Irish consumers’ level of […]

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Sponsorship deals double in H1 2021

The number of new reported sponsorship deals in Ireland doubled in the first half of 2021 compared to the same period last year, exceeding the comparable pre-Covid-19 level recorded in 2019 by 8%, a new study by Onside sponsorship consultants indicates. Despite a cautious return to live sports events, sport continues to dominate sponsorship activity. […]

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Thinkhouse adds Suntory soft drinks

Following a competitive pitch, Thinkhouse has been appointed by Suntory Beverage & Food GB&I as its newest agency partner. Thinkhouse will work with Lucozade Energy’s GB team, alongside their existing agency partners, on PR and experiential work. The appointment follows four years of the agency working with the Japanese company’s Irish unit. Suntory was formed in […]

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Retail spends big on outdoor, PML reports

The retail sector was by far the biggest spending category on out of home (OOH) in the first half of 2021, a report by PML Group shows. The Posterwatch figures show that the sector accounted for 18 per cent of OOH display value across the first 13 cycles – December 28 2020 to June 27 […]

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YouTube Shorts come to Ireland

YouTube has announced the arrival of the beta version of YouTube Shorts in Ireland, the company’s new short-form video experience to create short videos from mobile phones. First launched in September last year, YouTube has introduced Shorts in 26 markets. It will now be available across more than 100 countries worldwide where YouTube is available. […]

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TAM’s TV awards shortlist confirmed

TAM Ireland has announced the shortlist for this year’s TAMI Awards TV planning awards following a record number of entries. The competition rewards and celebrates the best use of TV. Judged by a panel of industry experts chaired by former Today FM chief executive Peter McPartlin (pictured), the winners will be confirmed at a ceremony […]

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Cornmarket tees up Pope for wellness

Cornmarket has signed up rugby analyst and mental health expert Brent Pope as the company’s brand and wellness ambassador. The company specialises in finances for public sector workers and their families. It is hoped that its partnership with the New Zealander can promote awareness of the need for people to look after their mental health. […]

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B&A on how Covid-19 drives tech use

Every year B&A’s TechScape report tracks the use of and attitudes towards technology in Ireland. The pace of adoption has been staggering as each year goes by. This year has seen increased adoption of smart TVs, wearable devices and smart hubs. The use of personal digital devices has grown from just seven per cent of […]

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DOOH’s prospects looking good

New research from Alfi reveals 95 per cent of advertising executives expect digital out of home (DOOH) advertising to grow over the next two years, with 51 per cent anticipating major expansion. At the end of 2020, the DOOH market was thought to be worth $41.06 billion. By 2026, 65 per cent of advertising executives […]

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