The Irish Times has launched a new brand campaign developed in collaboration with agency partners OwensDDB, Omnicom’s PHD and Behaviour & Attitudes (B&A). The campaign sees the brand move to an ‘always on’ approach with a message across out on home, digital and daily advertising on radio and digital audio channels, including Spotify and Acast. […]
ArchiveSeptember, 2021
An Post rolls out sustainable message in ads
An Post have launched the ‘Living Leaves a Mark’ campaign emphasising their role in driving sustainable change across Ireland. The campaign, created by Folk Wunderman Thompson, highlights the steps An Post has taken in sustainability. It is a reminder of the consequences of people’s collective actions and the role we can play to create a […]
Three takes centre stage role at Olympia Theatre
Three Ireland has signed a deal to become name sponsor of one of Dublin music, arts and entertainment venue the Olympia Theatre. The sponsorship will run over an initial eight-year period and see the venue renamed to 3Olympia Theatre. Details of the investment were not disclosed by either party. Three is already a seasoned sponsor […]
Brown to chair Irish Writers Centre
PR and media training doyenne Breda Brown has been appointed to chair the Irish Writers Centre (IWC) board of directors. Now in its 30th year, the centre supports, promotes and informs writers at all stages of their development, through membership, training, information, mentoring, networking opportunities, creative writing courses and events. Brown co-founded Unique Media with […]
Garrihy fronts Bord Bia white fish push
Bord Bia has teamed up with actress and TV host Aoibhín Garrihy to launch a new campaign to encourage consumers to buy and eat more locally caught Irish whitefish. Although the whitefish market faced major hurdles with the pandemic, the Irish market was a lifeline for fishermen and producers as retail sales benefited from increased […]
All-Ireland final most watched show
The All-Ireland football final between Mayo and Tyrone on RTÉ2’s Saturday Game Live attracted an average of 940,400 viewers with three in four TV viewers watching the action from Croke Park, making it the most watched TV show so far this year. By the end of the game, viewing peaked at 1,064,800. There were also […]
Samsung turns to DOOH for new watch
Samsung is using out of home to launch its Galaxy Watch4 series in Ireland. The tech giant has engaged PML Group’s Liveposter platform to integrate Google distance data into a DOOH campaign to create dynamic content and scheduling across multiple formats, including digital Golden Squares, digital bridges, Digipoles, DX screens, mall dPods and Adshel Live. […]
C&C’s Budweiser goes with sustainable push
C&C Group’s Bulmers Ireland has launched Budweiser Renew 100, a new sustainability initiative to help support Irish pubs in making the switch to renewable energy. Over the coming months, solar panels will be installed in 100 pubs, providing 100 per cent renewable electricity. Fronting the new campaign is former Kerry footballer and designer Paul Galvin. […]
Business Post acquires Red C Research
The Business Post group, controlled by Irish businessman and sailor Enda O’Coineen, has acquired research agency Red C for a sum estimated at around €7 million. The deal includes both the agency’s Irish and UK operation. Co-founded in 2003 by former Lansdowne executives Richard Colwell and Sinéad Mooney, the firm also operates overseas. In a […]
BrandShout poll calls it for Vodafone
Recent Vodafone ad campaigns created by Folk Wunderman Thompson have helped push the brand to the top of the Ipsos MRBI Omnipoll telesurvey for August. The survey, which is conducted for Marketing.ie, is based on interviews with a new national panel of 1,000 adults in Ireland every fortnight. Vodafone moved up from second place to […]
Havas creates ads for Heineken stout
Dutch brewer Heineken hired Havas to launch its new Island’s Edge campaign using the slogan ‘Unexpectedly Refreshing’. The TV ad profiles people at Ireland’s urban edges, depicting where bold new ideas are born and brings to life the Irish entrepreneurial spirit, where city progress meets the force of the sea and where the familiar evolves […]
Rae plans second climate summit
The second Dublin Climate Summit will take place next March. The event is run in tandem with the Callaway Climate Insights (CCI) publication, with newsrooms in San Francisco, New York and Dublin. CCI was founded by former USA Today editor-in-chief and ex-Dow Jones MarketWatch editor, Dave Callaway and former INM group editor Stephen Rae (pictured). […]
Reach appoints Corr to environment role
Reach has appointed its first-ever environment correspondent covering its 10 Irish news brands as the news publisher aims to report on one of the biggest global issues facing our generation. Experienced reporter Shauna Corr, who has worked as a reporter with Belfast Live and the Daily Mirror in the North for the last five years, […]
