ArchiveSeptember, 2021

Paul O’Kane takes PR role at Murray

Murray has announced the appointment of Paul O’Kane as a director in its corporate and financial PR team. O’Kane has over 30 years’ experience in PR and journalism. He was most recently chief communications officer at the Dublin Airport Authority (DAA). He joined DAA as communications manager for Dublin Airport’s development programme in 2006. At […]

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PML celebrates Poster Impact’s 25 years

Poster Impact, the out the home campaign evaluation tool launched by PML Group in 1996, has hit two major milestones – 25 years of service and surpassing 20,000 campaigns measured. Recall and creative rating have always been to the fore, but as Poster Impact methodology moved from face-to-face interviews to online surveys in 2007, the […]

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20 Questions with Joanne D’Arcy, Circle K

Joanne D’Arcy is director of market development at Circle K and leads the marketing, category management and buying teams. She was previously the company’s director of retail operations and led the rollout of the Circle K brand in Ireland. She is a fluent German speaker and has a master’s degree in personal and management coaching […]

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ASAI appoints O’Toole to complaints group

The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting high standards of marketing communications, has appointed Fergus O’Toole to its complaints committee. With almost 15 years operating in a regulatory environment, O’Toole is the deputy director in the Consumer Protection Division of the CCPC. Prior to joining the CCPC in […]

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Dyson sponsors The Big Deal on VMTV

Dyson has teamed up with Irish production company BiggerStage, run by former Virgin Media Television chief executive Pat Kiely, as a tech partner of the new reality TV show, The Big Deal, which starts on Virgin Media One this weekend. The partnership, brokered by GroupM Invention and Mindshare, will see the range of Dyson tech utilised […]

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Live radio still highly popular in Ireland

The latest JNLR survey for the Ireland’s radio and audio market shows that 79 per cent of Irish adults tune into live radio everyday compared to 25 per cent who stream music and five per cent who listen to podcasts. Over three million listeners tune each day. Almost seven in ten 15–24-year-olds listen to live […]

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Huskies wins handsome Fáilte Ireland contract

In the Company of Huskies has won a three-way pitch to secure a contract to handle a major new digital project for Fáilte Ireland understood to be worth €12 million over the next three to five years. Huskies was up against Accenture Interactive’s Rothco and Deloitte Digital’s Acne. Before the presentations, the three agencies were […]

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Thinkhouse creates TV ad for Griffith College

Griffith College has released a new TV campaign called The Daydream. The 30-second spot aims to contrast the often loud TV ad space with a commercial that is deliberately quiet and contemplative, providing a ‘break’ within the often frenetic ad break. Created by Thinkhouse, the TVC was shot on location at Griffith College’s South Circular […]

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Twitter report pinpoints six consumer trends

In a study of millions of tweets from January of last year to June 20211 to discover what sort of conversations consumers were having and by comparing them to tweets from the previous 18 months, Twitter discovered six dominant trends that were on people’s minds, namely wellbeing, creator culture, everyday wonder, one planet, tech life […]

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