This week sees the launch of an integrated and heavyweight awareness campaign called #MakeTime2Check by Breast Cancer Ireland (BCI) to mark Breast Cancer Awareness Month. The campaign which coincides with the 10th anniversary of Ireland’s leading breast cancer charity, involves on-street and experiential activations developed by Verve. The Verve work drives awareness around the eight […]
ArchiveOctober, 2021
Core says almost half of renters aged 35-54
A report by Core shows that of those renting in Ireland 46 per cent are aged between 35 and 54 and 55 per cent are couples with and without children, despite the wide assumption that renters are young single adults. The average renter’s age has been rising as the lack of purchasable properties keeps a […]
Beko to salute GAA club champions
Beko and Leinster GAA have launched a new award aimed at highlighting the work carried out by clubs in the province. People are asked to nominate a club member to have a chance of winning €1,000 worth of gear. The 2021 Beko Club Champion aims to reward and celebrate GAA club heroes who go above […]
Lidl tops latest BrandShout poll
German discounter Lidl topped the BrandShout Omnipoll telesurvey for September. The ad recall survey, which is conducted by Ipsos MRBI for Marketing.ie, is based on interviews with a new national panel of 1,000 adults in Ireland every fortnight. Lidl moved up from joint second place with main rival Aldi in August and replaced Vodafone in […]
McShane steps down from daily role at B&A
Ian McShane has stood down from his normal day-to-day role as executive chairman at Behaviour & Attitudes (B&A). He will continue to serve as B&A’s non-executive chairman until the end of the year. McShane joined Ireland’s premier research agency in September 2006 as managing director having held a similar role at TNS MRBI, now Ipsos […]
Flat white Ireland’s favourite coffee
A flat white is Ireland’s favourite coffee, data based on 250,000 digital payment transactions by LoyLap indicates. Following closely behind is cappuccino, with latte and americano rounding off the list. Latte is regarded as 24 per cent less favourable than cappuccino with americano 19 per cent less popular than latte. Flat whites were most popular […]
