Archive2021

Reaper to talk at AAI’s next Toolkit

Behaviour & Attitudes managing director Luke Reaper will be the guest speaker at the Association of Advertisers (AAI) in Ireland Toolkit webinar at the end of May. Reaper will cover the ‘Sign of the Times’ survey recently published in the Irish Times Weekend Review, with some updates recently undertaken this month. The edition is an […]

The Tenth Man, the creative agency founded in 2018 by former Paddy Power head of mischief Ken Robertson, has been appointed to handle Irish language TV station TG4 following a competitive pitch. The account moves from Publicis, which has handled the business for 12 years and has rolled out numerous award-winning campaigns using the ‘Súil […]

Ireland’s food, drink and horticulture marketing agency Bord Bia has appointed Karen Connaughton as its new industry talent manager with responsibility for its academy which aims to identify and develop future executive talent for the industry. Connaughton returns to Ireland from Bord Bia in the UK, where she has worked for the past five years. […]

Ogilvy Group vice chairman and consumer behavioural expert Rory Sutherland will give the next CMO masterclass for Marketing Institute members on Wednesday, June 9. Sutherland regularly draws big audiences to his talks in Ireland as he shares many interesting insights and observations. He has been a guest at IAPI Adfx and TAM events in recent […]

Ireland’s food, drink and horticulture marketing agency Bord Bia was voted the country’s top corporate brand in the 12th annual Ireland RepTrak study hosted by PR firm The Reputations Agency (TRA). Bord Bia was ranked as the most reputable organisation with a score of 85.1, for their role in bringing Irish produce to the world […]

Top international PR awards show, the Sabres, has announced its 2021 EMEA finalists, with Ogilvy’s Wilson Hartnell shortlisted for five awards. Over 2,000 entries from across the EMEA region were assessed by a jury of 50 global leaders. Five of Wilson Hartnell’s campaigns for AIB, Along Came A Spider’s #20×20 campaign, Fáilte Ireland and Guinness […]

Heineken’s Orchard Thieves Cider is rolling out an augmented reality (AR) experience that makes their iconic fox logo scannable anywhere in the world from any phone. Wherever it is found – whether on a can or pint glass, stencilled on walls around the city, or on TV – the fox becomes a ticket for rewards. […]

Gas Networks Ireland (GNI) have refreshed their gas safety messaging for the social age. The public will be familiar with a campaign that’s been running for five years where a reassuring GNI rep walks TV viewers through the steps to take ‘when you smell gas’. In the new ad, the steps are augmented by 3D […]

20 Questions with Stha Banks, Core

Stha Banks has worked across all aspects of digital advertising. Starting off as a digital client manager, she now works on social strategies and team operations. She mentors and serves on the Core diversity and inclusion (D&I) committee and represents the industry on the board of the Institute of Advertising Practitioners in Ireland (IAPI). 01 […]

PR agency The Reputations Agency (TRA) will host a free online event on driving reputation and organisational growth next Thursday. Some of Ireland’s foremost business leaders will share a vision for their organisations, including An Post CEO David McRedmond. The keynote address will be by John S Slattery, president and CEO, GE Aviation. Niamh Boyle, […]

A new journalism graduate programme for the independent radio sector is being rolled out by Learning Waves, the Broadcasting Authority of Ireland (BAI) and Skillnet Ireland. A group of 10 journalism graduates will have the opportunity to be placed with one of Ireland’s independent radio stations where they will receive hands-on training and development. The […]

US-owned ad group Connelly Partners has a new senior management team running its Dublin agency following the departure of Keith Lee. In 2018, Boston-based Connelly Partners acquired Strategem, the digital agency with a view to extending its European links. Keith Lee, the then incumbent MD of Stratagem, spent the last few years managing the transition. […]

Vodafone has unveiled ‘Together We Can’ as its new global brand positioning celebrating what people can achieve when combined with tech on classic and digital billboards. The company is positioning beyond mobile telephony as a broader tech business. Planned by Carat and PML, the OOH covers 48 sheets, 96 sheets, Digipoles and a mega 240 […]