Archive2021

Quinn recalls his days at Arsenal on Virgin TV

In a two-part interview broadcast on Virgin Media Two, entitled Niall Quinn- Bootroom to Boardroom, Republic of Ireland footballer Niall Quinn talks to Tommy Martin where he looks back at his career in the game, from his early days at Arsenal to becoming a star at Italia ’90 and his relationship with Roy Keane whom […]

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Popularity of pets a helpful stroke for Irish vets

The Covid-19 pandemic resulted in higher turnover for almost half of Irish veterinary practices last year with an increase in pet ownership levels contributing to greater demand for services, a new report indicates. As vets continue to work long hours, achieving better work/life balance continues to be the top aspiration of vets and their employees. […]

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DMG Media gives readers free Mail

DMG Media Ireland will give away a free copy of the Irish Daily Mail inside tomorrow’s edition. Paul Henderson, CEO, DMG Media, said they know the pressure everyone is under at the moment with many people in need of a pick-me-up, so the idea is to make it as easy as possible for readers to […]

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Huskies go with Apache Valentine’s scent-up

This year, it is going to be a Valentine’s day like no other. Life in lockdown has been hard on romance. Gone are the days of dressing smart, going for dinner, dousing ourselves in a signature scent and wanting to tear each other’s clothes off. Valentine’s Day 2021 is going to be a whole different […]

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Lidl supports ladies GAA with new push

German discounter Lidl has launched a new campaign created by BBDO Dublin to mark its sponsorship of the Ladies’ Gaelic Football Association (LGFA). Launched across TV, OOH and multiple digital channels, ‘Level The Playing Field’ aims to acknowledge the generations of players who have battled for equality and act as a rallying cry for all […]

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Jones replaces Burns in charge of Publicis

Geraldine Jones has been appointed as managing director of Publicis Dublin following Padraig Burns’s decision to retire after 33 years. Burns will step down at the end of July and Jones will take on her new role from the start of August 1st. Jones joined the agency 20 years ago and has worked for the […]

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Vast number of Irish adults favour FM

As much as 77 per cent of Irish adults listen to radio on FM while only eight per cent of the population, 330,000 people, listen in on a digital device, the JNLR’s ‘Radio in a Digital World’ report by Ipsos/MRBI shows. Of those that tune in digitally, 4.8 per cent use a mobile device, 1.9 […]

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Brown leaves Folk Wunderman Thompson

Gary Brown has stepped down from his role as executive chairman of Folk Wunderman Thompson. He launched Target Marketing in January 1990, which later became RMG Target, Target McConnells and, most recently, Folk WT. Under Brown’s leadership, Target Marketing became a vibrant business and won the An Post agency of the year award four years […]

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Mediahuis launches Programmatic Plus

Independent News and Media (INM), which Belgian publisher Mediahuis bought from Denis O’Brien in 2019, has launched Programmatic Plus (PP), a product the group claims will change the way programmatic advertising is delivered by INM titles in Ireland. PP is aimed at boosting targeting, transparency and actionable post campaign analysis (PCA). INM says that measuring […]

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Grocery sales up 16 per cent for late January

Kantar reports that take-home grocery sales in Ireland grew by 16.4 per cent in the 12 weeks to January 24. Growth edged up over the past month to 16.8 per cent as the new year brought a month of restrictions on eating and drinking out of home. With the return of home schooling, households with […]

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Guinness rolls out Six Nations out of home ads

With the Guinness Six Nations kicking off this weekend, with Ireland playing away to Wales on Sunday, title sponsor Guinness has been ramping up anticipation for the tournament on out of home (OOH) as part of its wider sponsorship activity. Large format gave prominence to Guinness’s message ‘Hope Rises’, building awareness of its sponsorship. Ahead of […]

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Digital ad body launches members’ gold standard

IAB Ireland, the trade organisation for the digital advertising industry, has launched a gold standard for its members with the aim of reducing ad fraud, increasing brand safety with tag standards and certification, improving the digital advertising experience for users and creating greater cross-industry transparency around the use of consumer data. The gold standard was […]

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Dunbar promotes Ireland in new Channel 5 series

Spectacular images of Ireland’s western and northern coastlines will be beamed into the homes of an estimated two million people across Britain when a new series fronted by Line of Duty star Adrian Dunbar starts on Channel 5 this evening. The two-part series follows the Enniskillen actor on his travels, reconnecting with the landscape and […]

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