Adman, writer and podcaster Sean Boyle will chair the judging panel for the inaugural Best in Business (BiBs) awards organised by DMG Media’s Business Plus magazine. The business to business (B2B) advertising awards contest will comprise quarterly winners with an overall annual prize. Boyle has held senior positions with agency networks worldwide. He started his […]
ArchiveJuly, 2022
Gogglebox Ireland puts call out for recruits
Do you have lots to say and love to chat about TV? If so, Gogglebox Ireland might be interested in talking to you. The show’s producers want new recruits to join other opinionated TV critics for Virgin’s new autumn season – particularly older male pals who love chatting about what they watch on the box […]
Paddy Power run fun ads for festival
A Twitter-enabled bus shelter dispenser is at the centre of a new out of home (OOH) campaign on Dublin streets celebrating to celebrate the Paddy Power Comedy Festival. The festival kicks off next Thursday July 21 for four nights in Iveagh Gardens with some of the top names in Irish comedy on the bill, including […]
Public House rolls out Wildlands ads
The Public House has launched a brand campaign for Wildlands, the adventure park in Moycullen, Co Galway. The idea depicts the stimulation ingrained in the Wildlands woodlands experience. Opened in August 2020, Wildlands is on 20 acres of mature woodland. The aim is to get Irish families back into nature, have fun, reconnect and rediscover […]
Marketing Society to talk about sport
Consumers expect brands to play a role in improving their world, ensuring purpose driven marketing is not vague or anodyne, but instead cause and conviction led. Socially active brand campaigns are on the rise and sport in particular is fuelling a new wave of activism, taking cues from grass-root activism to establish meaningful partnerships delivering […]
Bord Bia supports retail organic push
Bord Bia has teamed up with Irish retailers to raise consumer awareness of the choice and availability of Irish organic produce. The body has developed digital and in-store promotional materials for the ‘Organics from Ireland’ campaign, which retailers can use to highlight their organic Irish beef, lamb, dairy, seafood, eggs, fresh produce and prepared consumer […]
Mace on static cycle tour for DSI
Mace retailers across Ireland are urging customers and staff to donate between 15 minutes and an hour of their time to cycle on static bikes and raise funds for Down Syndrome Ireland (DSI), the convenience store chain’s charity partner. The hope is that the static cycling events, which were launched at the Mace store in […]
Lowry signs up as Jameson ambassador
Golfer Shane Lowry has agreed a deal with the French international drinks company Pernod Ricard to act as their brand ambassador for Jameson in a three-year deal, the value of which was not revealed. Global marketing director at Irish Distillers Pernod Ricard (IDPR) Brendan Buckley said that some people might say this could be the […]
TU Dublin launches student scheme
Technological University Dublin, Thinkhouse and the Yugo global student housing operator, have announced the launch of the 2022 Breakthrough Scholarship. The tripartite scholarship is designed to help overcome barriers faced by young, marginalised students living in Ireland while at the same time fueling a more diverse marketing industry nationally. Valued at €28,000, it is the […]
Heineken 0.0 ads say no reason needed
The latest campaign for Heineken 0.0 lager aims to ease the pressure on people who wish to avoid alcohol while socialising. The ‘Zero Explanation Needed’ campaign, created by Publicis Dublin, Red Star and Thinkhouse, is rooted in an insight particularly pertinent in Ireland, that people often feel obliged to drink alcohol, even when they prefer […]
MediaCom adds Irish Distillers
MediaCom Ireland has secured the media planning and buying for Irish Distillers, the Pernod Ricard-owned spirits and wines supplier and producer of some of the world’s best known Irish whiskeys, following a contest. The account was previously with Core’s Spark Foundry. Other agencies that pitched for the business were Dentsu’s Carat and Omnicom’s OMD. Jameson […]
An Post runs ads on Bauer’s AudioMob
An Post is the first advertiser in Ireland to use Bauer Media’s AudioMob in game audio platform in a media first for the brand brokered by Mediaworks. The ads will only be served to users who have their volume on and above 30 per cent to maximise campaigns effectiveness. AudioMob was founded in 2020 by […]
McDermott now MD at Connelly Partners
Vaunnie McDermott has been promoted to managing director of creative agency Connelly Partners Dublin. In her new role, McDermott will be responsible for operational and financial decisions for the Dublin office, working in collaboration with sister company Zoo Digital, which Connelly Partners acquired for an undisclosed sum earlier this year. McDermott has over 20 years’ marketing […]
