Archive2022

Kantar doubles TGI frequency

Kantar’s TGI survey data for the Republic of Ireland will now be released twice a year to help advertisers and agencies plan campaigns and navigate trends. Responses will be collected across the year and report on samples to capture shifts in public behaviour. In particular, the move will help indicate how the pandemic has changed […]

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More Dubs eating less meat, PML study shows

A new study shows that 14 per cent of Dubliners chose to go meat-free in their diet in January. The PML Group survey conducted by Ipsos MRBI indicates that for 61 per cent of that group it was the first time they had done so. The 14 per cent rate remained consistent across genders, social […]

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C&C rolls out Bulmers Lights ads

C&C is encouraging consumers to look to the lighter side of life with its new Bulmers Light ‘Floaty Little Devils’ campaign created by Goosebump. The ads will run in the coming weeks across TV, out of home (OOH), digital, PR, radio, social and in-trade. The campaign’s tongue-in-cheek idea aims to highlight the brand’s low calorie […]

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Apple advertising now worth $3.7bn

Apple’s advertising business is now worth over $3.7 billion a year, having more than doubled in 2021, new research from market analyst Omdia shows. The data and analysis comes from Omdia’s latest report, Apple and Advertising, which provides net advertising revenue forecasts split across media, company and format for 67 markets and global regions. Apple’s […]

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Bloom returns to Phoenix Park

Bord Bia has announced that Ireland’s gardening festival Bloom is back in the Phoenix Park in Dublin over the June bank holiday weekend. Now in its 16th year, the festival returns to a physical event after two virtual #BloomAtHome events. With consumer spend on gardening reaching a record €1.2 billion in 2020, Bloom is a […]

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Global rolls out Amplify 3D ads

Global have launched their Amplify brand across their large-format digital network in Ireland. Amplify is the company’s new platform for 3D digital outdoor (DOOH) content. The business commissioned sample ads and developed content guidelines to show advertisers and agencies how 3D can be delivered on their Transvision and dX networks. Colin Leahy, managing director, Global […]

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Thinkhouse announce three top appointments

Youth agency Thinkhouse has announced three new senior appointments after what co-founder Jane McDaid described as “a year of growth”, with a 50 per cent headcount increase. Donagh Humphreys becomes head of social and digital innovation, Kieran O’Donovan head of client service and Lynsey Paisley now heads up integrated creative strategy. Prior to joining Thinkhouse […]

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Connelly Partners acquires Zoo Digital

Creative agency Connelly Partners has acquired the Dublin-based Zoo Digital agency for an undisclosed sum. In a statement, Connelly Partners said the deal will see the new entity’s workforce grow to 45 people with plans to further expand. Connelly Partners Dublin, based in Irishtown, came about following the sale of Strategem iLabs by Keith Lee […]

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BBDO Dublin nets Fisher as planner

Omnicom’s BBDO Dublin has appointed Paul Fisher as its new head of strategic planning. The news follows the recruitment of four new hires in the agency’s creative department. Fisher joins from Ringers Creative, preceded by client side experience as AIB’s head of consumer marketing, as well as agency stays at Target McConnells, Bloom and JWT […]

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Rothco again gets tough for AIB ads

To mark AIB’s continued sponsorship of the GAA, Rothco, part of Accenture Interactive, have launched the newest chapter of ‘The Toughest’ platform. Entitled ‘Tough Can’t Quit’, the ads extol the commitment of club championship players, coaches and fans who give everything they’ve got to the team and to making the sport great up and down […]

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Only one in four people buy from Irish sites

Just one in every four consumers in Ireland is currently said to be making a conscious effort to purchase goods and services from Irish websites, a study commissioned by Digital Business Ireland (DBI). The research by Ireland Thinks is based on a nationally representative sample, which DBI says was recently collected from a pool of […]

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Reach out to entertain guests at Buzz.ie party

Publisher Reach hosted its first launch event post-pandemic to celebrate newly-acquired Buzz.ie. Over 100 guests from ad agencies along with some loyal readers packed into the Sugar Club in Dublin for an evening of music, comedy and special guest interviews. The event doubled up as a celebratory brand showcase to mark the site’s recent rebrand. The night […]

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TAM lines up webinar series

TAM Ireland will run a series of three Wednesday webinars in February providing advertisers with an opportunity to learn from TV success stories, understand the long and short-term benefits of TV advertising and explore what makes effective TV campaigns for brands. After each session, a deck of slides on the relevant topic will be made […]

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