German discounter Lidl again topped the latest BrandShout ad recall survey with Vodafone again in second place. Bank of Ireland moved up from 16th position to take joint third place with McDonald’s, up ten places from 13th. Guinness was fifth, up from tenth while Coca-Cola and Aldi dropped from third place to sixth and seventh […]
Archive2022
Virgin to show JP McManus Pro-Am
Virgin Media Television has secured Irish free-to-air rights to broadcast the JP McManus Pro-Am from Adare Manor on Virgin Media Two next week. Coverage starts at 2pm on Monday and Tuesday. Some of the biggest names in golf will converge in the County Limerick resort delivering eleven hours of live golf across the two days, […]
McDonald’s on tour with McCafé coffee
McDonald’s has hit the road offering free coffee at locations nationwide. The McCafé mobile Airstream van was launched in April at the Connemarathon and has visited several major events and festivals, including Wild Roots in Sligo and Sea Sessions in Bundoran. Its latest stop came at Dublin Pride where the McCafé van was located on […]
WHPR appoints O’Connor as deputy chief executive
PR agency Wilson Hartnell has announced the promotion of Sarah O’Connor to the role of deputy chief executive. She will work alongside the Ogilvy agency’s CEO, Sharon Murphy. O’Connor joined WHPR as a director and head of its sports marketing department over six years ago, leading the team to multi-award-winning work both nationally and overseas. […]
Publicis scoop four Lions for Heineken
Publicis Dublin was awarded four Lions at the Cannes Festival of Creativity for its Heineken ‘Unwasted Beer’ public information campaign – two silver and two bronze. With ten per cent of global greenhouse emissions coming from food and drink waste, Heineken Ireland was faced with the challenge of what to do with 19 million pints […]
BBDO headhunts Derby from Rothco
BBDO Dublin has appointed Jess Derby as its new head of content and production in place of Noel Byrne, who is now head of Core’s in-house studio. Derby joins from Accenture Song’s Rothco, where she was global executive producer for the last two years of her decade-long tenure. She previously spent six years as a […]
Acne rolls out Liberty Insurance campaign
Liberty Insurance has launched a new campaign developed by Acne Dublin and Acne Lisbon. Called Futureproof, the ads highlight Liberty’s claims of offering flexible and customisable products made possible by the company’s digital transformation. The launch campaign focuses on motor insurance, following the insurer’s move to a new cloud-based operation. The new cloud model with its […]
Dentsu reports contrasts in media trust
Irish adults see major differences in levels of trust across media brands and among age groups, the latest Pulse study by Dentsu Consult shows. Although most people first go to a search engine for information, over two thirds of adults often check this source for accuracy. There are also age differences as to where information […]
Businesses fearing recession to slash spend
New research shows 95 per cent of businesses that fear recession will likely cut marketing budgets. As central banks worldwide ramp up interest rates in a bid to control inflation, many businesses fear an impending recession. But as they look to protect themselves, it is clear that many have not learned from the past and […]
Shoppers face possible €453 spike in bills
Irish shoppers could face an increase of €453 in their annual grocery bills due to inflation, Kantar reports. The company’s latest survey points to a 4.9 per cent fall in take-home grocery sales in the 12 weeks to June 12. While the decline was softer than May, grocery price inflation climbed to 6.5 per cent, […]
HSE among award winners at PR show
The Health Service Executive (HSE) was one of 25 winners from over 150 entries taking two gongs at the Awards for Excellence hosted by the Public Relations Consultants Association (PRCA) and the Public Relations Institute of Ireland (PRII). The awards recognise best practice in PR, public affairs and internal communication in public and private sectors. […]
Three companies vie for CIÉ contract
The three main contractors in Ireland’s out of home advertising market will compete for the estimated €45 million CIÉ commuter network estate currently handled by Global. The company, which up to last year traded as Exterion Media, has managed the contract since 2014, including a two-year extension option which came into effect four years ago. […]
Boys+Girls completes Cannes hat-trick
Creative agency Boys+Girls have been awarded a silver Cannes Lion for creative effectiveness for their work for Three Ireland. Entry for the category are limited to previous years winners. Having won a gold Cannes Lion for creative strategy and a bronze Cannes Lion for brand experience the silver completes the pride of lions – on […]
