After a competitive pitch process in the UK and Ireland, Legacy Communications and UK PR and social agency Good Relations have been appointed to handle consumer PR for Krispy Kreme across both markets. Krispy Kreme made headlines when its first Irish store opened in Blanchardstown four years ago with a queue of 300 people outside […]
Archive2022
Bauer Media plans to buy Red FM
German group Bauer Media has bought Cork radio station Red FM for an undisclosed sum. The acquisition extends Bauer’s stable of Irish stations which already includes Today FM, Newstalk and 98FM. Red FM’s majority shareholder is Vienna Investments, owned by Pearse Farrell and Bernadette Keogh. The Irish Times has a 17.6 per cent stake in […]
123.ie in three-year run with Athletics Ireland
Irish insurer 123.ie has signed up as the official partner to Athletics Ireland in a “six-figure deal” supported by marketing and promotional spend. The deal will see the ‘Give better a try’ insurance company invest in a sport that is riding the crest of a wave following a host of outstanding performances both domestically and […]
Publicis creates new Spar festive ad
BWG Foods has a new Spar TV ad for Christmas, the convenience retailer’s first in 10 years. The ad is a sequel to its iconic forerunner, ‘Finding Trees’, showing the Spar tree in different locations. ‘Finding Christmas’ will run during the Fifa World Cup tournament being played in Qatar and during The Late Late Toy […]
Bord Bia seeks to recruit new Bloom sponsors
Bord Bia has put a call out to Irish brand owners who might be interested in sponsoring the Bloom horticultural festival held in the Phoenix Park every summer. The call for strategic partners comes as Bord Bia adopts a new vision for Bloom, which has grown from its roots as a gardening festival supporting Irish […]
Marketer of the Year finalists named
The finalists for this year’s Marketer of the Year have been announced. The three candidates in line for Ireland’s top marketing award are Aileesh Carew, director of sales and marketing for Epic – the Irish Emigration Museum; Paul Dervan, chief marketing officer, National Lottery and Loretta Dignam, founder and marketing director of The Menopause Hub. […]
BBDO Dublin scores brace at Lovies
BBDO Dublin won the People’s Choice award and a bronze in the best experimental (Metaverse) category for Road-Safety-Verse at the 12th Annual Lovie Awards. BBDO was the only Dublin agency represented at the awards celebrating digital excellence. This year, there were nearly 1,000 entries from over 30 countries, with only one in five making the […]
Tesco rolls out Christmas ad
Tesco Ireland has unveiled its TV ad for Christmas 2022. The ad aims to home in on the joy that may be in short supply at the moment as people are facing pressure on their finances, but also acknowledges that Christmas is important to so many, especially after the last few years. The creative opens with […]
Irish agencies make Effie shortlists
Five Irish agencies have made the Effie shortlists, with The Brill Building, Boys+Girls, Bonfire and Core in contention for this year’s Effie Europe Awards and Boys+Girls, Core and The Public House shortlisted for the Effies Global Best of the Best awards. The Brill Building got shortlisted twice for Breakthrough Cancer Research and ‘The Shop that […]
Public House seeks help for tache force
Creative agency The Public House has rolled out a new campaign for men’s health charity Movember, aimed at driving sign-ups and donations for the month-long moustache-growing initiative. Movember focuses on three areas of men’s health which are known to have the most impact – testicular cancer among those aged 15 to 34, prostate cancer and […]
PML marks 40 years with 4T campaign
PML Group has marked four decades in business by running their own national out of home campaign across various formats and sites. The 4T initiative was developed in-house by PML Create design team deploying the group’s Mind, campaign planning and audience optimisation, Maps, along with the specialist’s inventory and audience visualisation tool. The agency’s Innovate team […]
Lidl returns to top Brandshout
Lidl again leads the latest Brandshout ad recall league table, Ipsos reports. The last time the German discounter topped the list was June. Aldi jumped five places in October to take second place, followed by Vodafone, which was the league leader in September. The October top five was completed by Tesco (up from ninth) and […]
Irish consumers more savvy about savings
Irish consumers are becoming increasingly savvy when it comes to getting value for money and are looking to switch service providers more than ever before, new research by lender Capitalflow shows. With inflation and the rising cost of living putting pressure on household budgets, the iReach study looks at Irish people’s attitudes and habits about switching. […]
