Archive2022

ICAD to host Manifesto creative seminar

The pandemic asked serious questions of the Irish creative industry, testing its resilience and forcing it to re-evaluate its priorities. Today, the industry faces fresh threats, like the algorithmic commodification of creative, competition for talent and an unstable global economy. Now more than ever there’s a need to assert the power of Ireland’s creativity. ICAD […]

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Now again sponsors Virgin’s Love Island

Sky’s Now streaming service is to sponsor the latest series Virgin Media Television’s reality show, Love Island, for the second year running. The show returns exclusively to Virgin Media Two this bank holiday weekend, on Monday June 6 at 9pm, as Irish presenter Laura Whitmore introduces viewers to another batch of singletons searching for a summer […]

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Stop race to the bottom

Catrióna Campbell gives her take on advertising agency pricing  It is with a level of trepidation, battle worn from surviving a pandemic, that industry leaders are gearing themselves up to face the gauntlet of a recession. The ‘r’ word has gone from pre-meeting chit chat to the main agenda item. Clients are openly talking about […]

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MediaCom adds five new graduates

MediaCom Ireland has announced the appointment of five new graduates as account executives. The GroupM agency said the new recruits were made to meet growing client demand and to support the wider team across new and existing business. The new hires are, from left, Rory Byrne, Dolapo Agunbiade, Evan Morrison, Laura Smith and Aoife McCaffrey. […]

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Radio scored €145m in ad revenue

First ever published revenue from Irish radio operators reports that the Irish radio advertising market generated revenues of €145.1 million in 2021 and the first quarter of this year revenue was up by 22 per cent.  For the first time, all of the Republic’s radio stations got together to detailed revenue data based on the […]

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Power promoted to CCO at IRFU

Padraig Power has been appointed chief commercial officer (COO) at the Irish Rugby Football Union (IRFU). He joined the IRFU as marketing manager in 2000 and became commercial and marketing director in 2008. He has developed and manages the IRFU’s sponsorship portfolios which include deals with Vodafone, Canterbury, Guinness, Aviva and Aer Lingus. As well […]

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Lidl tops May BrandShout poll

German discounter Lidl tops the latest BrandShout ad recall survey in place of Vodafone which drops to second place. Lidl’s rival Aldi, Coca-Cola and Three mobile share third spot with the National Lottery down one place to seventh. The analysis conducted by Ipsos for Marketing.ie is based on interviews with a new national panel of 1,000 […]

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Dobbyn returns from break as Publicis CD

Publicis Dublin have promoted Peter Dobbyn to creative director. The award-winning copywriter was returning from holiday and found out the news when picked up in arrivals with a sign bearing his new job title. Dobbyn joined Publicis from Ogilvy in 2015 and became a key agency member being awarded #1 Creative Agency in Ireland by […]

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VBPR curates VIP visits to Dublin

Valda Boardman PR at Marketing Network Group has been appointed by international client Bizspoke Inc as their European business partner curating itineraries in Ireland and Europe with inaccessible elements for higher net worth (HNW) entrepreneurs and business leaders.  In recent months, VBPR planned and implemented a showcase of Dublin’s iconic experiences. They hosted 60 guests […]

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Huskies rolls out latest Allianz chapter

Allianz Insurance has unveiled the latest chapter of its new campaign that shares a message of writing one’s own future with the support of the German insurer behind them. The ‘You Write It, We Underwrite It’ campaign created by In the Company of Huskies shows different scenarios where people pursue their dreams and inspire others […]

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Dynamo announces six new recent hires

Strategic creative branding agency Dynamo has announced six new hires who joined the business in recent months. The recruits include strategy director Michael Browne, who moved from MCCP; Seán Timbs as communications creative, who was with Publicis; and Mathilde Paus as senior account manager, previously with Folk Wunderman Thompson. Account director Sarah Spain previously worked […]

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Dentsu brokers Virgin’s Star Saturday deal

In partnership with Virgin Media Television and the Red Star team at Dentsu Ireland, Heineken launched a special campaign on the lead up to this year’s Star Saturday. Star Saturday offers sports fans the chance to catch both the Heineken Champions Cup Final and the UEFA Champions League Final on the same Saturday, a feast for […]

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Moran to head rebranded Zenith

Core’s Zenith and Mediaworks agencies are to merge and operate under the Zenith name with Paul Moran (above) as managing director. The business will service a range of international and Irish brands, including McDonald’s, Paddy Power, IDA Ireland and Aviva. The merger takes effect from the start of July and will be led by board […]

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