Radio sales house IRS+ has formed a strategic partnership with the Foe marketing agency founded by Aaron Chalke. While both businesses intend to remain as independent businesses, they plan to collaborate when working with advertisers and agencies. The move follows a study by IRS+ which identified a commercial opportunity for both companies. IRS + represents […]
Archive2022
BBDO again voted top agency at Sharks
BBDO Dublin has retained its status as Ireland’s Advertising Agency of the Year at the Shark Awards. Also, its VW ‘Zero Carbon’ billboard was nominated both as a finalist at the Immortals and as the only Irish representative at the Campaign Ad Net Zero awards. BBDO retain its top agency award in recognition of its […]
Folk rolls out Irish Life pensions campaign
Folk Wunderman Thompson have launched a new campaign to drive awareness of Irish Life’s responsible pensions and the difference they could be making for the planet. The ads aim to bring peace of mind to those who are making sustainable efforts in their everyday life, showing how their pension savings can align with these values […]
Verve wins five Shark awards for Tayto
Verve and its Showrunner creative production house won four category awards and five gongs overall for Tayto at the Sharks show in Kinsale. The awards were for the Mr Tayto’s Bucket List PR and social campaign which ran earlier this year as the brand home in on TikTok users. The agency team was headed up […]
Virgin partners with Usain Bolt’s Wylde
Virgin Media is joining forces with Usain Bolt’s Wylde organisation to develop Ireland’s esports. It is estimated that 53 per cent of Irish adults game regularly, rising to 75 per cent of 18 to 34 year olds. The study by Coyne Research shows that strategy and sports titles are the most popular esports in Ireland […]
Thinknblink to become Blink Group
An experiential agency launched by couple Ger Walsh and Graham Carroll in the box room of their home in 2006 is to move into a new 10,000 sq ft HQ on Dublin’s Long Mile Road. Thinknblink is re-branding as The Blink Group, incorporating Wow Marketing, Propbox, Robot Networks, Blink Digital, Blink Christmas and Blink Staffing. […]
Marketing Society call for research entries
The Marketing Society is calling for entries to its 2022 Research Excellence Awards. Now in its 13th year, the competition comprises eight categories, including advertising and media, brand development and strategy, public policy and social research, customer experience, product innovation and NPD, sustainability and business to business (B2B). Meadhbh Quinn (above), who chairs the Marketing […]
IAPI names four judges for Eurobest
Four Irish judges have been nominated by IAPI to judge this year’s Eurobest awards. The line-up consists of 102 industry experts from across Europe who honour excellence and set the European benchmark for creativity. Karl Waters (pictured on extreme left), creative partner, Folk Wunderman Thompson, will sit on the social and influencer jury. The other […]
Sky extends F1 rights to 2029
Sky has announced an extension to its broadcast rights with Formula 1, cementing Sky as the official broadcaster of the sport. Sky UK & Ireland will remain the exclusive home of F1 until 2029, having first agreed a deal in 2012. From next year, Sky viewers will get more analysis from J Martin Brundle, Jensen […]
Tayto Park rebrands as Emerald Park
The owners of Tayto Park in Kilbrew, Co Meath are not to proceed with a new brand title sponsor but instead will go with a new brand identity using the name Emerald Park from the start of next year. The theme park, with its zoo and rollercoasters, was opened by businessman Ray Coyle in 2010. […]
One in four shopping for Christmas
Despite the cost-of-living crisis and rising inflation rates, new research indicates that 24 per cent of people in Ireland have already started their Christmas shopping and almost three in four – 73 per cent – of shoppers plan on spending more or the same as they did last Christmas, a survey for Talon Ireland out […]
BBDO’s branded metaverse in for Lovies
BBDO Dublin has been named a finalist for best experimental metaverse in the 12th Annual Lovie Awards. The agency is also eligible to win a Lovie People’s Choice Award, which is voted online by fans across the globe. From now until Thursday, October 6, Irish voters can show their support and spread the message about […]
Wallace to front for DS Automobiles
DS Automobiles Ireland have signed up architect and TV presenter Hugh Wallace as their new brand ambassador. Wallace is a director of architectural and interior design firm Douglas Wallace, which he co-founded in 1982. He is a member of the Royal Institute of Architects in Ireland (RIAI) and is a past president of the Institute […]
