To mark 25 years in business, Tesco Ireland is highlighting its relationships with local suppliers and farming families in its latest ad campaign, marking ‘25 years of little helps’. The TV ad has suppliers over the past 25 years, including Country Crest fresh produce, McCann Orchards and Certified Irish Angus Producers Group, whose members supply […]
Archive2022
Local Ireland welcomes zero VAT
Local Ireland, the association representing 32 weekly paid-for newspapers around the country, has welcomed today’s decision by the Minister for Finance Paschal Donohoe (above) to remove VAT on newspapers. President of Local Ireland Declan McGuire described the minister’s move in his Budget address as being “a very important move for news publishers”. “Zero per cent […]
Elevate marks 21st with promotions
PR agency Elevate is now celebrating 21 years in business. To mark the milestone, Elevate has announced a new leadership set-up with Claire Feely promoted to deputy managing director and Catherine O’Connor to senior account director. Founder Emma Kelly remains on as managing director, leading a team of nine driven by consumer insights and trends. […]
Welsh appointed CD at Connelly Partners
Eoin Welsh has been appointed creative director of independent creative agency Connelly Partners Dublin. He is part of the Boston-based group’s global creative team, led by chief creative officer Alyssa Toro. A native of Dublin, Welsh has worked in South Africa for the last 30 years at Ogilvy, TBWA and Havas Worldwide where he was […]
Vodafone gets BrandShout call
Mobile phone brand Vodafone tops the latest BrandShout ad recall survey for September, moving up from second place in August. German discounter Lidl was in second place. Sharing third place in the latest survey were McDonald’s and Sky, moving up from seventh and ninth place respectively. Aldi was fifth while Guinness dropped two places to […]
MotY deadline extended by a week
The deadline for submissions for this year’s Marketer of the Year (MotY) award has been extended to 5pm next Thursday, September 29th. Since 1993, Marketing.ie has saluted Ireland’s top marketers, who have managed to create winning strategies for their brands – individuals with vision, drive and exceptional strategic and leadership qualities. The winner will be […]
Hughes to chair ASAI board
Former DDFH&B group chief executive Miriam Hughes has been named as the new chairperson of the Advertising Standards Authority for Ireland (ASAI), the self-regulatory body responsible for promoting high standards of marketing communications nationally. Hughes replaces IAB boss Suzanne McElligott, who had been acting as interim chair. McElligott intends to remain on the ASAI board. […]
Radiocentre Ireland launches fun ads
Radiocentre Ireland is rolling out an ad campaign poking fun at the tech giants by highlighting the many advantages radio has to offer. Adapted from work originated by Radiocentre UK, the activity will include out of home (OOH), social and digital, print, and, of course, radio. One, spot, called ‘Cookies’, has the narrator introducing an exciting […]
Rollercoaster and Lidl launch baby bundle
RollerCoaster.ie, the online pregnancy and parenting platform owned by DMG Media, has rolled out the Lupilu Baby Bundle along with Lidl Ireland. The bundle is a box filled with Lupilu new-born products and is available free to subscribers. Lupilu is Lidl’s own range, which includes a brand of nappies which won gold at the recent […]
Core makes senior changes at Starcom
Starcom, part of Core, has announced the appointment of Jen Walsh and David Fogarty as digital board directors, as well as Dave Thomson as Starcom’s head of digital. Jen Walsh has led digital strategy and award-winning teams at Core’s Zenith, delivering international campaigns for clients. She has spoken at industry events and contributed to media. […]
MotY entries deadline looms
Ireland’s leading brand strategists are reminded that submissions for Marketer of the Year 2022 close at 5pm this Thursday, September 22nd. Here’s how to give your entry some extra punch…. If you’ve last minute queries, email us at cullen@marketing.ie or call us on 01-280 7735
Deliveroo backs Takeaway Titans on RTÉ 2
RTÉ Media Sales has announced Deliveroo as sponsors of Takeaway Titans on RTÉ 2. The reality show aims to seek out Ireland’s finest line-up of takeaway talent and put them to the test to see who comes out on top. Traditionally a space for fish and chips, Irish customers can enjoy delicious takeaway food from […]
Irish Sun launches new TV campaign
The Irish Sun has released a new TV campaign that aims to position its website, TheSun.ie, as the top choice online for news, sport and showbiz gossip. TheSun.ie reports growth over the past 12 months, with monthly users increasing by seven per cent from July 2021 to the end of July this year. Over the same […]
