Love Irish Food and out of home contractor Global has launched its 2023 brand development award with an estimated value of €150,000. The award provides LIF member brands with the chance to win a national out of home campaign from Global through the media company’s national retail network. The award includes a creative bursary and […]
ArchiveJanuary, 2023
Just Eat signs up to Virgin’s Love island
Just Eat is to sponsor the latest series of Virgin Media Television’s reality show Love Island in a deal brokered by UM. The popular show returns to VMTV on Monday at 9pm for its second winter series. Maya Jama (pictured) takes over as the series host and will introduce audiences to a new batch of […]
Late Late Toy Show again tops list
The Late Late Toy Show was again Ireland’s most popular TV programme last year out-performing all other TV shows, the annual TAM/Nielsen report indicates. Ireland as a sport-loving nation was clear with nine of the top 10 most viewed shows being sporting events. The All Ireland football final was top, followed by Ireland v France […]
Austin gets new ops role at BBDO
BBDO Dublin has made a key internal promotion at the outset of the new year with Karen Austin stepping into the newly-created role of business and operations director. With over 11 years in client service roles, Austin joined the Sandymount agency in 2021 from Rothco, now Droga5. At BBDO, she has led teams on Northern […]
Javelin gets truly nostalgic for Spry
It’s all part of a new campaign by Javelin to raise awareness of Spry Finance’s equity release products for the over-60s. The campaign centres around the creative idea of ‘Because life never gets old’. The TV ad follows a couple, Jimmy and Elaine from when they first meet, locking eyes across a 1970s dance floor, […]
Culliton’s LWA takes stake in Bloom
Creative shop Bloom has joined LWA Group, the Colin Culliton-owned business which has acquired a majority stake in the agency for an undisclosed figure. Bloom was founded in 2000 by David Quinn and Damian Penco. Clients include Citroen, Brady Family Ham, Banking & Payments Federation, Lloyds Pharmacy, KittenSoft, MyHome.ie, Just Eat and Sunway Travel. Bloom […]
Hume Brophy acquired by US-based Penta
PR and lobbying firm Hume Brophy has been acquired by Penta, a US global affairs network headquartered in Washington DC, for an undisclosed sum. Founded in 2005 by John Hume and Eoin Brophy, the business developed into a PR and government relations network firm with offices in London, Brussels, Dublin, Frankfurt, Paris, Hong Kong and […]
Fáilte Ireland hires Jump! for new push
Irish brand strategy and innovation agency Jump! has won a major pitch for Fáilte Ireland. The agency, run by former Diageo executive Paul Kelders, will work with Ireland’s national tourism development authority to develop its offering to consumers across the country. It will include creating new brand identities and propositions for tourism experiences. The contract […]
MSFC plans to appoint two new members
The Marketing Society’s Future Council is seeking two new members to join its team. The two available roles are vice chairperson and social media manager, though prospective applicants are encouraged to get in touch even if their professional skillset lies outside the exact requirements for these roles. The vice chairperson supports the activities of the […]
HSE ads urge smokers to reclaim control
Publicis Dublin’s new campaign for the HSE aims to motivate smokers to take back control and give up smoking with the help of the Quit service. In the ads, nicotine has been personified to show smokers through the human traits of manipulation and controlling behaviour, the hold it can have on them, and vitally, the […]
Public House creates fun with FBD ads
The Public House have launched a new communications campaign for FBD to promote their car, home and farm insurance products. Most insurance shoppers consider less than three insurers at renewal time, so being top of mind is crucial. The campaign is the latest iteration of FBD’s ‘Support. It’s what we do’ platform, first developed by […]
