Paddy Power has saddled up with recently-appointed agency BBH London to ride the line of rivalry between Ireland and its closest neighbour as both nations go under starters orders at Cheltenham. Featuring the sequel from the Irish bookie ahead of the four-day meet, the new TV ad zeros in on the banter between both sets […]
ArchiveFebruary, 2023
JCDecaux to seek Dublin Bikes extension
JCDecaux is to seek an extension to the planning in order to continue to fund the public amenity contract which includes the Dublin Bikes scheme, Marketing.ie. has confirmed. The company was given the go-ahead by Dublin City Council (DCC) in 2007 to install more than 70 advertising panels in exchange for the provision of 450 […]
BAI provides €500k in new funds
The Broadcasting Authority of Ireland (BAI) has announced details of new funding allocations under its sponsorship scheme and the network funding strand of its sectoral learning and development programme. A total of €527,500 in funding has been approved by the BAI to support various representative groups and media-related events and activities. The sponsorship scheme for […]
Dave Fanning turns to RTÉ Gold
After 44 years with RTÉ Radio 2 and 2FM, Dave Fanning is moving on at Montrose and plans to present a new music show on the RTÉ Gold digital channel. In more recent days, Fanning has been hosting a weekend show on 2FM. His night time Dave Fanning Show was a mainstay for generations of […]
Spry signs up to Marty Whelan’s show
RTÉ Media Sales has secured Spry Finance as sponsor of Marty In The Morning, which is broadcast on RTÉ lyric fm Monday to Friday from 7am to 10am. The deal, the value of which was not disclosed, was brokered by Javelin. The six-month contract includes seven x 10-second sponsor-credited stings per show, along with podcast […]
Dentsu’s Pulse says cost of living a major worry
Although levels of concern among Irish consumers about the increase in the daily cost of living remain the same as before Christmas, the proportion of people now extremely concerned has increased, the latest Pulse report by Dentsu shows. Those most concerned are women at 80 per cent, the C2DEF cohort at 78 per cent and […]
Most Irish people content with life
With almost three in four Irish people feeling healthy this year and 63 per cent of people now content with life, it’s clear that the intention to maintain healthy habits has prevailed since last year, the latest health report from Core Research shows. The study looked at physical health, diet and nutrition and mental health […]
IAPI shares Belong To results
In 2019, Belong To teamed up with IAPI, RTÉ and many other contributors to deliver the #ComeIn campaign – a way in which IAPI members and partners could show solidarity and support for the LGBTI+ community during Stand Up Awareness Week which, at the time, had participation from less than half of Ireland’s second-level schools. […]
Virgin campaign focuses on fun
Virgin Media has rolled out a new integrated marketing campaign called ‘It’s Playtime’ highlighting all the things that Virgin Media customers can do with the power of their services, connecting to the things they love to do and unleashing their play. Virgin broadband and mobile services can help release them from the endless grind of […]
Global roll out digital bus ads in Belfast
Entertainment and media group Global have partnered with Translink to trial the first digital bus advertising screens on public transport on the island of Ireland. The new format is being installed on the pedestrian-facing side of double decker buses in place of the traditional SuperSide on the new zero-emission battery electric vehicles servicing Belfast city. […]
Baileys in three-year Eurovision deal
Diageo’s cream liqueur Baileys is to sponsor the Eurovision Song Contest following a three-year sponsorship signed with the European Broadcasting Union (EBU) for an undisclosed sum. Jennifer English, global brand director for Baileys, said the brand will be the official partner starting with this year’s event being staged at the Liverpool Arena on May 9-13. […]
People say Valentine’s a rip-off
While most Irish people believe it’s nice to be romantic on Valentine’s Day just under half of adults say they never celebrate the day. Four in five people feel that Valentine’s Day has become too commercialised, with three in five believing that the day itself is too focused on “loved up” couples, new research findings […]
Public House crafts Valentine’s idea
The Public House has launched the Upcycled Awards Collection for Valentine’s Day. The agency’s creative director Colin Hart says adland loves awards, but they aren’t conjured out of thin air. What it takes to turn an idea into a winner can take a lot of time and effort and one group does not get the […]
