Following a contest, Folk Wunderman Thompson has been awarded the account for University College Dublin. The business was previously handled by Javelin. Folk will lead the strategic and creative development of brand and student marketing campaigns for the university. UCD is Ireland’s largest university with over 38,000 students, including over 9,000 international students from over […]
ArchiveAugust, 2023
20 Questions with Shemaine Doyle
Shemaine Doyle is the founder and managing director of the Brave marketing agency. She has over 20 years’ experience marketing food and beverage brands, having worked with Cuisine de France, Costa Coffee, Pret-A-Manger and others. She spent over a decade working in the United Arab Emirates (UAE). In 2021, she returned to Ireland and set […]
Jedward get serious in gas safety ads
Jedward confirm they are not breaking up, but urge consumers not to risk using a handyman in carrying out any gas work. The twin singers have been hired by Gas Networks Ireland for the Commission for Regulation of Utilities (CRU) to hammer home the safety message of only ever hiring a registered gas installer to […]
Boys+Girls to deliver for An Post
Boys+Girls has won the An Post account following on from their recent Musgrave win. The An Post business comprises mails with work for Advantage Card, stamps and the new digital stamp. The retail side of the business includes An Post Money, foreign exchange and post office banking. Marketing operations includes a brand team led by […]
Sky tests new tool with Maxi Zoo
Sky Media has launched Viewing Passions, a new targeting tool using Sky’s first party data to create audiences based on viewing to a particular show or channel genre. From home improvement enthusiasts to movie buffs, from horse racing fans to food lovers, Sky Media identifies the heaviest viewing cohorts to any channel, programme or genre, […]
An Posts wraps up book awards deal
An Post has renewed their headline sponsorship agreement with the Irish Book Awards. The company first sponsored the awards in 2018 and this new deal, of which the details were not disclosed, runs until 2025. Now in its 18th year, the awards celebrate and promote Irish writing to readers nationwide. Each year it brings together readers, […]
Mediahuis study highlights digital bias
New research by Mediahuis shows that two in three adults engage with digital news apps and sites at least once a week. The ratio increases to seven in 10 adults over 45 years of age. While four in 10 (39 per cent) read the newspaper more than once a week, the figure rises to 48 […]
BBDO homes in on EBS mortgages
BBDO Dublin has created a new campaign for EBS designed to dramatise one of the company’s key benefits: at EBS consumers get a dedicated mortgage advisor throughout the mortgage journey. The work, which runs across TV, radio, social, digital and out of home, focuses on the claim that customers get a mortgage person who looks […]
Nils Leonard to visit Dublin next month
Uncommon Creative Studio founder and former Grey London creative boss Nils Leonard will visit Dublin next month to address a seminar hosted by the Marketing Society and the Institute of Advertising Practitioners (IAPI). Leonard will share his insights and experiences spanning over 18 years in adland. He was Grey’s chief creative officer at a time […]
Business Post buys UK research agency
Red C Research owner the Business Post Group has acquired UK agency Relish Research for an undisclosed sum. Relish will join BPG as a sister brand alongside Red C, founded by Richard Colwell (pictured). The deal strengthens BPG’s presence in the UK market where Red C’s operation is managed by Richard Barton and Charlotte Butterworth. […]
Bauer Media to acquire iRadio
Bauer Media Audio Ireland has entered into an agreement to purchase iRadio, the youth music station operating in the North East, Midlands and North West for an undisclosed sum. The acquisition is subject to customary closing conditions, including regulatory approval. It will allow Bauer Media to extend its total weekly radio reach to almost 1.9 […]
Boys+Girls picks up Musgrave account
Boys+Girls has won the Musgrave account, which includes the SuperValu and Centra supermarkets and convenience stores. The appointment follows a three-way contest with BBDO and the incumbent, TBWA\Dublin. Pt78 was the pitch doctor. Boys+Girls has previous experience on the retail front having handled Superquinn and Aldi campaigns. Based in Portobello, Boys+Girls other clients include Bord […]
Dervan to help judge Effies mark two
Current Marketer of the Year Paul Dervan, chief marketing officer at the National Lottery, is among the judges who will decide on the second round of entries for Effie Awards Ireland. The judging is due to get underway later this month. The round two judging panel consists of 22 professionals who have helped deliver successful […]
