Woodie’s is bringing back its ‘Mrs Higgins’ Christmas ad for the fourth year in a row. The popular ad will premiere during the Late Late Toy Show this Friday (November 24), marking the start of its latest festive run. The ad shares the story of ‘Mrs Higgins’ and the celebration of community spirit. It relates […]
ArchiveNovember, 2023
Staycity succeeds AIG as Dublin backer
Staycity Aparthotels has agreed a five-year, multi-million euro deal to become the main sponsor of the Dublin GAA teams in place of AIG following the expiry of its 10-year contract. Dublin GAA, LGFA and camogie players Brian Fenton, Donal Burke, Caoimhe O’Connor and Emma O’Byrne attended a photocall in Parnell Park to launch the new […]
Sky’s Caroline Donnellan voted top marketer
Caroline Donnellan, director of brand and marketing, Sky Ireland, was unveiled as this year’s Marketer of the Year winner at a lunch in Fire restaurant attended by some of the industry’s top marketers. Donnellan was selected for her achievements in spearheading a new three-pillar strategy for Sky which saw a global brand more synonymous with […]
Tubridy to host show on Virgin UK
Ryan Tubridy will be joining the weekday line-up Virgin Radio UK broadcasting from the London studios of News UK and simultaneously live on Dublin’s Q102. Tubridy will follow the Chris Evans Breakfast Show from 10am to 1pm, Monday to Friday. He and RTÉ went their separate ways after a controversial and protracted row over payments […]
Nils Leonard interviewed by Conor Byrne
An interview with British advertising creative Nils Leonard features in the latest episode of the ‘That’s What I Call Marketing’ podcast. Leonard was in Dublin recently for a talk jointly hosted by the Marketing Society and the Institute of Advertising Practitioners in Ireland (IAPI). At the event, Leonard told delegates that creative leadership in advertising […]
Curtin rejoins Heineken as marketing director
Heineken Ireland has appointed Fiona Curtin as marketing director to succeed Sharon Walsh, who was promoted to managing director of the Dutch brewer’s Irish operation earlier this year. Since leaving Heineken for the second time in 2018, she worked as Jameson’s global planning and communications director at Pernod Ricard. She then held an interim post […]
RTÉ appoints Deans commercial director
Gavin Deans has been appointed as the new commercial director at RTÉ. Deans, 45, was managing director of Media Central, the sales house owned by Bauer Media. He replaces Geraldine O’Leary who resigned from the role in the summer, shortly before she was due to retire. He will take on the new position in February. […]
Publicis rejigs its management team
Publicis has made a number of changes to its management team. Strategy director Fay Quilligan moves into the role of head of strategic planning, replacing Chloe Hanratty who is leaving the agency to establish herself as an independent brand consultant. Quilligan has worked in the industry for over 18 years and joined the agency from […]
An Post card gives love stamp of approval
An Post is rolling out a new campaign by sending love across the nation with a Christmas card. The idea behind the activity is that Christmas truly starts when people receive their first card. The card will be landing in letter boxes across the country over the next week and features the beloved Tin Man […]
TPH shares Barnardos’ Christmas message
Independent creative agency The Public House has launched a national fundraising campaign across print, social, digital, and radio for Barnardos Ireland. Barnardos work on behalf of vulnerable children and their families all over Ireland. The charity’s aervices are particularly needed over the Christmas holidays, more so in a year when food poverty, heat poverty, electricity bills […]
Radio audience close to 3.8m
Radio listenership in Ireland is now close to 3.8 million people with the latest Joint National Listenership Report (JNLR) conducted by Ipsos B&A showing a total national audience of 3,791,000 tuning in every week. The report covers the period October last year to this September and shows a each of 92 per cent of adults […]
Droga5 rolls out new VHI campaign
Droga5 Dublin, part of Accenture Song, has launched a campaign for VHI health insurer with a new slogan – ‘Because your health means everything.’ brand platform. Established over 65 years ago as the first health insurance company in Ireland, VHI now has 1.2 million members. The campaign includes television, out of home, radio, social and […]
Verve squares up for Lyons Tea
Verve Showrunner has created a new campaign for Unilever’s Lyons Tea highlighting the move from pyramid to square tea bags. ‘We’re Square’ is a tribute to anyone who’s unashamedly uncool or has been labelled ‘square’. The campaign was launched with a Dublin Airport Skywalk special made to resemble the hallway of a ‘granny gaff’, full […]
