Ireland’s advertising market is forecast to grow by 3.2 per cent in the coming year to €1.32 billion, GroupM reports. The increase follows a rise of 3.1 per cent in 2023. The WPP-owned media agency collective predicts a decline in print and television revenue. Newspapers’ share is due to drop to 6.6 per cent in […]
Archive2023
Dublin city unrest top news story
The stabbings of innocent people and the subsequent riots in Dublin city centre in November was the top news story in Ireland in 2023, Core reports. In an end-of-year review based on its Cultural Index Review, Core lists the most significant news stories in Ireland during the past year. The report is based on interviews […]
RTÉ Player records biggest year yet
After a year which could be described as an annus horribilis for the national broadcaster, 2023 turned out to be the best year yet for the RTÉ Player with the free live and on-demand streaming service on track to deliver a record 100 million streams, 35 million streaming hours and reaching 1.8 million unique users […]
Concannon new Irish envoy to Canada
John Concannon, who was voted Marketer of the Year in 2010 for his work in rolling out Fáilte Ireland’s Wild Atlantic Way and the drive to develop staycations, has been appointed as the Irish ambassador to Canada. The Sligo-born marketer, who has held a series of Government-appointed roles, will be based in Ottawa. He will […]
Cantillon for Today FM lunchtime show
Bauer Media Audio has announced that Louise Cantillon as the new presenter of Today FM’s weekday lunchtime show which goes to air between midday and 2pm. She will take on the presenter role in early January. No stranger to Today FM listeners, Cantillon has hosted across the daytime and weekend schedule since summer 2022. She […]
Loughnane to head up Dentsu X
Shenda Loughnane has been promoted to the role of global brand president of Dentsu X. For the past two years, she was global managing director of the Japanese-owned group’s sister agency, iProspect. Before that she was group managing director of Dentsu Ireland and headed up Ican. She was media director at CDP Associates. She began […]
Donnellan helps launch AIM awards
Sky Ireland’s director of marketing and brand Caroline Donnellan, who was recently named Marketer of the Year by Marketing.ie, helped launch next year’s All Ireland Marketing Awards. Organised by the Marketing Institute (MII), the AIMs recognise achievements of Irish marketers across more than 20 categories. The 2024 winners will be chosen by a group of […]
Consumers choosy about Christmas gifts
With just weeks left to shop for Christmas gifts, about two thirds of Irish adults are worried about the rising cost of living, with females and those aged 35-54 expressing the highest levels of concern, the latest Pulse report by Dentsu indicates. The levels of concern are impacting on people’s intentions to focus buying new […]
Virgin signs up as Esports sponsor
Virgin Media has signed a two-year deal to become the title sponsor of the Football Association of Ireland’s esports programme, including the ELOI, which will now be known as the Virgin Media ELOI. The agreement also covers Virgin’s title rights to a newly-launched EFAI Cup, a two-week online tournament in January which cumulates in an […]
Tesco Christmas ad hails local hero
Every neighbourhood has one person who takes Christmas decorations to a new level. In Dublin’s Palmerstown, one man has been lighting up his street for the past 20 years. Tesco Ireland and its ad agency Bartle Bogle Hegarty (BBH) Dublin salutes Palmerstown’s Seán White for creating a Christmas light display in his community every year, […]
Bauer completes iRadio deal
Bauer Media Audio has finalised its purchase of iRadio youth music station which broadcasts in the West, North West, North East & Midlands region of Ireland following a competition review. iRadio joins Today FM, Newstalk, 98FM, Spin 1038, Spin South West and Cork’s Red FM as part of the German-owned group’s portfolio in Ireland. Bauer […]
Ipsos B&A on track with Irish Rail
Ipsos B&A won the grand prix award at the 15th annual Marketing Society Research Excellence Awards. The award was for the agency’s Irish Rail ‘All Aboard: Shaping the Next Generation of Rail Transportation in Ireland’ study. Rachel Cunningham, a student at TU Dublin, was the winner of the Lepere Award, named in honour of PJ […]
NLB rolls out ads in lifts and lobbies
A new digital out of home (DOOH) network has launched in the Irish market focusing on elevators, lift lobbies and other areas of high consumer footfall. No Limit Branding (NLB) has begun rolling out locations across the country in shopping centres, car parks, hospitals and hotels, with further site categories planned. The company will be […]
