RTÉ Media Sales has secured Spry Finance as sponsor of Marty In The Morning, which is broadcast on RTÉ lyric fm Monday to Friday from 7am to 10am. The deal, the value of which was not disclosed, was brokered by Javelin. The six-month contract includes seven x 10-second sponsor-credited stings per show, along with podcast […]
Archive2023
Dentsu’s Pulse says cost of living a major worry
Although levels of concern among Irish consumers about the increase in the daily cost of living remain the same as before Christmas, the proportion of people now extremely concerned has increased, the latest Pulse report by Dentsu shows. Those most concerned are women at 80 per cent, the C2DEF cohort at 78 per cent and […]
Most Irish people content with life
With almost three in four Irish people feeling healthy this year and 63 per cent of people now content with life, it’s clear that the intention to maintain healthy habits has prevailed since last year, the latest health report from Core Research shows. The study looked at physical health, diet and nutrition and mental health […]
IAPI shares Belong To results
In 2019, Belong To teamed up with IAPI, RTÉ and many other contributors to deliver the #ComeIn campaign – a way in which IAPI members and partners could show solidarity and support for the LGBTI+ community during Stand Up Awareness Week which, at the time, had participation from less than half of Ireland’s second-level schools. […]
Virgin campaign focuses on fun
Virgin Media has rolled out a new integrated marketing campaign called ‘It’s Playtime’ highlighting all the things that Virgin Media customers can do with the power of their services, connecting to the things they love to do and unleashing their play. Virgin broadband and mobile services can help release them from the endless grind of […]
Global roll out digital bus ads in Belfast
Entertainment and media group Global have partnered with Translink to trial the first digital bus advertising screens on public transport on the island of Ireland. The new format is being installed on the pedestrian-facing side of double decker buses in place of the traditional SuperSide on the new zero-emission battery electric vehicles servicing Belfast city. […]
Baileys in three-year Eurovision deal
Diageo’s cream liqueur Baileys is to sponsor the Eurovision Song Contest following a three-year sponsorship signed with the European Broadcasting Union (EBU) for an undisclosed sum. Jennifer English, global brand director for Baileys, said the brand will be the official partner starting with this year’s event being staged at the Liverpool Arena on May 9-13. […]
People say Valentine’s a rip-off
While most Irish people believe it’s nice to be romantic on Valentine’s Day just under half of adults say they never celebrate the day. Four in five people feel that Valentine’s Day has become too commercialised, with three in five believing that the day itself is too focused on “loved up” couples, new research findings […]
Public House crafts Valentine’s idea
The Public House has launched the Upcycled Awards Collection for Valentine’s Day. The agency’s creative director Colin Hart says adland loves awards, but they aren’t conjured out of thin air. What it takes to turn an idea into a winner can take a lot of time and effort and one group does not get the […]
Nine in 10 adults tune into radio
The latest JNLR survey conducted by Ipsos, covering the full calendar year of 2022, shows that radio listenership had 91 per cent of Irish adults and 87 per cent of 15-34 year olds listening to radio every week, Radiocentre Ireland reports. The daily audience grew by 25,000 with 3.2 million adults listening to radio weekdays, […]
Dublin Narcos on Sky Crime soon
A new three-part docuseries titled Dublin Narcos will launch on Sky Crime on March 5. It tells the story of the increase in addiction, violence and organised crime in Dublin in the 1980s and 1990s. As its fortunes changed, so too did its criminals, with heroin, ecstasy and cocaine use on the rise. There are […]
New speakers for One-Zero event
Three new speakers from the world of sport have been confirmed for the upcoming One-Zero conference at the Aviva Stadium – namely Thomas Ryan, VP of basketball strategy and analytics at the NBA, Will Symon, head of partnership development at Tottenham Hotspur Football Club and Keily Blair (pictured), chief strategy and operations officer at Only […]
TABS to stage cycle fundraiser
The Advertising Benevolence Society, aka TABS, plans to host its inaugural charity cycle in April. TABS chairman Ian Doherty, managing partner at Bonfire, said the industry event will take place on Wednesday, April 19 at Blessington Lakes in Co. Wicklow. Those who take part in the cycle will have two distances to choose from – […]
