The Indie List platform for freelance marketing talent has launched new services designed to help enterprises and agencies with GenAi requirements. Peter McPartlin, co-founder, The Indie List, said GenAi has been the buzzword recently and many businesses are grappling with how to integrate it as part of their team skills and capabilities. The Indie List […]
Archive2024
Marketing Society to discuss cultural strategy
Cultural strategy as a business driver and navigating the risks and rewards for brands engaging in culture is the theme for a Marketing Society panel discussion next week. What is meant by ‘culture’? The guest speakers tasked with unpacking and debating the complex topic are broadcaster and writer Louise McSharry, Jessica Lynn, marketing director, Irish […]
Bank of Ireland renews rugby deal
Bank of Ireland has agreed a five-year extension to its four Irish rugby provinces’ sponsorships across all levels in Connacht, Leinster, Munster and Ulster. No details on the value of the new contract were disclosed. The new deals, all to run until 2028, extend the bank’s support for women’s rugby. As well as its current […]
Boots No 7 ads warn about UV levels
Boots Ireland has rolled out a campaign for its No 7 Future Renew skincare range warning consumers when the UV index reaches damaging levels. The work was developed by GroupM’s EssenceMediacom across TV, VoD, social, radio and digital out of home (DOOH). The DOOH executions include live warnings which are triggered when the UV index […]
Go-Ahead on a re-run with Dublin GAA
Public bus company Go-Ahead Ireland (GAI) is extending its existing three-year sponsorship with Dublin GAA which covers sponsorship of the men’s and women’s adult leagues and championships across football, hurling, and camogie until at least 2026 for an undisclosed sum. Dublin GAA’s club adult league and championships comprise 88 clubs with thousands of players competing […]
TPH supports Goal campaign for Gaza
The Public House (TPH) has created a pro bono campaign for Goal highlighting the inhumane conditions Palestinians face in war torn Gaza. Imminent famine, widespread disease, dehydration and escalating violence has created a catastrophic situation for more than two million people living in the strip. Despite the horrific scenes shown on news reports everyday, the […]
IBI appoints Kelly as chief executive
The Independent Broadcasters of Ireland (IBI) has appointed Michael Kelly to the new role of chief executive. The IBI represents the interests of Ireland’s independent radio broadcasters and their listeners with government, regulatory authorities, and stakeholders at a national and European level. The organisation claims that radio services provided by its member stations deliver a primetime […]
Roe joins Cannes print jury
Publicis board creative director Ger Roe has been appointed by the Cannes Lions festival to the print and publishing jury. The former Young Advertising and CDP Associates creative has a track record which includes awards from Cannes, LIA, Sharks and One Show festivals. He joins international advertising experts in honouring the best creative work worldwide […]
Boys+Girls roll out Centra meals ads
Love is well and truly in the aisles in Centra’s first ‘Dinner Made Easy’ campaign created by Boys + Girls to launch Centra’s freshly prepared meals range. Breaking stereotypes and redefining the ready meal dinner experience, the campaign tells the story of an unexpected romance at the ‘dinner made easy’ section of a Centra. At […]
Mitchell heads marketing at Guaranteed Irish
Sinead Mitchell has been appointed by Guaranteed Irish as head of communications, PR and marketing. She has a wealth of experience in marketing and communications with over 15 years working in healthcare, hospitality and within agency and consultancy roles. She will be responsible for the strategy in engaging members, network growth, and the building of […]
Its4women.ie sponsors Oliver Callan show
Insurance brand Its4women.ie has agreed a 12-month deal with RTÉ Media Sales to sponsor Oliver Callan’s morning show on RTÉ Radio 1 for a fee of around €300,000. Brokered by B Connected Media, the contract includes five 10-second sponsor-credited stings per show, credited promos on Morning Ireland, Today with Claire Byrne, Liveline, Drivetime and Brendan O’Connor, […]
Study highlights notice paid to TV ads
A study by Amplified Intelligence, Red C Research and TAM Ireland on the attention paid to ads broadcast on linear television and video on demand (VoD) concludes that 62 per cent of Irish viewers engage regularly with commercial and ads on TV increase likelihood to buy by 30 per cent. Dr Karen Nelson-Field, CEO and […]
DMG and AIG back golf podcast
As the Masters is about to get underway in Augusta, sports broadcaster Shane O’Donoghue has a new series of golf podcasts. Drawing on his contacts in covering golf for TV networks worldwide, O’Donoghue’s ‘Major Moments’ podcast is a partnership with DMG Media and AIG Insurance. The series features player interviews and behind-the-scenes insights. The first […]
