123.ie has a new brand platform to mark 24 years of insuring its customers. ‘No Drama Llama’ connects to a moment customers know well: the small thing that goes wrong and turns an ordinary day upside down, the leak, the bump in the car park and the calm that comes from knowing the rest of […]
ArchiveJune, 2026
Paddy Power flips ad for Ivory Coast
A new tactical advertising campaign by Paddy Power encourages Ireland fans to support Ivory Coast; all because the team’s flag mirrors the Irish tricolour. The Republic of Ireland may have missed out on qualifying for the 23rd World Cup finals, but Irish fans can still have skin in the game, thanks to a novel out […]
VHI extends Women’s Mini Marathon run
Health insurer VHI is to continue with its title sponsorship of the Women’s Mini Marathon for a further five years for an undisclosed sum. The partnership began in 2014, and since then hundreds of thousands of women have taken part in the event, raising millions for charities nationwide. 30,000 women took to the streets of Dublin […]
Writers Centre marks 35th year with anthology
The Irish Writers Centre (IWC) is marking 35 years serving Ireland’s literary community with the launch of a new anthology competition to showcase the work of 35 writers from across the island of Ireland. The anthology will feature a collection of previously unpublished short stories, essays and poetry from writers affiliated with the IWC over […]
Harris PR launches corporate division
Harris PR has launched a dedicated corporate division in what it says is a response to growing demand from organisations seeking strategic communications, reputation management and stakeholder engagement support. Building on almost two decades of delivering consumer PR, the new unit will be headed up by deputy managing director Niamh McCarrick. Portfolio Founded by Sonia Harris […]
Lidl backs Katie Taylor’s last fight
A final end to the storied career of Ireland’s boxing legend Katie Taylor has been confirmed for Saturday, September 5 by Lidl Ireland at Dublin’s Croke Park as the Bray boxer defends her WBO, WBA, IBF and Ring Magazine titles and fights for the vacant WBC Super Lightweight Championship in a clash against France’s undefeated […]
IDL’s Oskar Persson joins ASA board
Irish Distillers Pernod-Ricard’s head of brands for the Irish market Oskar Persson has joined the board of the Advertising Standards Authority (ASA), the independent advertising self-regulatory body responsible for promoting, regulating and enforcing the highest standards possible of marketing communications in Ireland. The board’s job is to oversee the ASA’s business activities and performance, and […]
Norton saddles up for Revolut ads
Revolut, the European-licensed bank with more than 75 million customers worldwide and 3.4 million sign ups – or 80 per cent of adults in Ireland – has hired Graham Norton to front its first major marketing campaign in the country. The ‘Welcome To My Bank’ challenges the ‘stuffy’ status quo of high-street banks operating in […]
Toyota in top gear for Special Olympics
Toyota Ireland has agreed a new contract with Special Olympics Ireland, becoming one of the organisation’s premier sponsors until May 2028. The deal sees the Japanese car brand support the sports event at national and local levels, helping to strengthen community engagement and celebrate the achievements of athletes across the island. Toyota Ireland relationship with […]
Newstalk’s Byrne shares ‘firsts’
Bauer Media’s Newstalk has launched a new podcast entitled ‘Never Have I Ever’ featuring presenter Claire Byrne. In a media career where she has spent asking questions – covering elections, scandals, crises, culture, and wars – but, like many presenters – there are still things she’s never done. In ‘Never Have I Ever’, Byrne turns that […]
