MANAGING WELL BUOYED BY HER DUNNES STORES, GREEN ISLE AND ELECTRIC IRELAND WINS, CAWLEY NEA\TBWAS DEIRDRE WALDRON TELLS MICHAEL CULLEN WHY SHE IS UPBEAT Cawley Nea\TBWAs Deirdre Waldron personifies todays go-ahead agency boss. Dressed in smart but comfy attire, complete with trendy runners, she has a cheery but business-like demeanour. As with Lucinda Creighton, Waldron, […]
Articles Archive
TV FACES NEW TEST
TV FACES NEW TEST IAN MCSHANE SAYS CONSUMERS NOW ENGAGE WITH CONVERGED MEDIA AND TV MUST RELAY CONTENT IN LINE WITH NEW MARKET DEMANDS When I first began working in TV research 20 years ago, the medium was king. The Late Late Show regularly produced all adult TVRs of between 25 to 30 and World […]
TOO MUCH INFORMATION
TOO MUCH INFORMATION COLM CAREY ON WHY BIG DATA RELIES ON CONSUMER CO-OPERATION The big thing these days it seems is big data. You cant shake a stick but Big Data falls from somewhere. Some people are in love with big data, others live in fear of it. You either see it as the greatest […]
CREATIVE
MARY DOHERTY ON HOW RUNNING A CREATIVE AGENCY HAS CHANGED SO DRAMATICALLY IN 20 YEARS, WHEN RED DOG FIRST CAME TO PASS
AMID BRIGHTER DAYS
AMID BRIGHTER DAYS JOHN FANNING RECOMMENDS SOME CHOICE READING FOR SUMMER Due to circumstances beyond my control I never posted a suggested summer reading list last year and would have been quite happy to drop the idea until I received numerous, (alright three), requests to re-introduce it. In spite of the fact that an alarming […]
GAME CHANGING
GAME CHANGING FLEISHMANHILLARD HAS BEEN BUSY REBRANDING AND WINNING AWARDS. GLOBAL BOSS DAVE SENAY TELLS MICHAEL CULLEN ABOUT NEW TARGETS Dave Senay looks Irish, but his surname sounds French. He claims to be descended from the OConnor and OSullivan clans who were among the 11 million or so folk to leave Ireland for America during […]
OPPORTUNITY KNOCKS
OPPORTUNITIES KNOCK LIAM GASKIN LOOKS AT A SUMMER OF SPONSORSHIP OPENINGS Liberty has left an unexpected hole in RTEs potential revenues for the year by exiting the Late Late Show. Vodafone deserting the Dubs has caused a stir in the GAA. In advertising and marketing circles, summer is fondly referred to by many as the […]
WHERE IS RESEARCH?
ROBIN CHALLIS SURVEYS MARKET RESEARCH FROM A BUYER’S PERSPECTIVE. HOW HAS THE RECESSION AND DIGITAL MEDIA IMPACTED ON BUSINESS?
