GAME CHANGING FLEISHMANHILLARD HAS BEEN BUSY REBRANDING AND WINNING AWARDS. GLOBAL BOSS DAVE SENAY TELLS MICHAEL CULLEN ABOUT NEW TARGETS Dave Senay looks Irish, but his surname sounds French. He claims to be descended from the OConnor and OSullivan clans who were among the 11 million or so folk to leave Ireland for America during […]
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OPPORTUNITY KNOCKS
OPPORTUNITIES KNOCK LIAM GASKIN LOOKS AT A SUMMER OF SPONSORSHIP OPENINGS Liberty has left an unexpected hole in RTEs potential revenues for the year by exiting the Late Late Show. Vodafone deserting the Dubs has caused a stir in the GAA. In advertising and marketing circles, summer is fondly referred to by many as the […]
WHERE IS RESEARCH?
ROBIN CHALLIS SURVEYS MARKET RESEARCH FROM A BUYER’S PERSPECTIVE. HOW HAS THE RECESSION AND DIGITAL MEDIA IMPACTED ON BUSINESS?
Action Woman
SINCE BECOMING IAPI CHIEF EXECUTIVE LAST YEAR, TANIA BANOTTI HAS STROVE TO RE-ENERGISE THE AGENCY BODYAND PUT ITS HOUSE IN ORDER. MICHAEL CULLEN ASKED HER TO SET OUT HER CURRENT PRIORITIES
BATTLING HARD
ROCK STATION RADIO NOVA HAS MADE BIG STRIDES IN A SHORT TIME. SO WHERE TO NOW? MICHAEL CULLEN ASKED NOVA BOSS KEVIN BRANIGAN AND MEDIA BUYERS TO GIVE US THEIR LOW-DOWN ON THE STATION
