ROBBIE SMYTH ON WHERE THE JOBS IN MEDIA WILL BE IN THE FUTURE
Articles Archive

AMID BRIGHTER DAYS
AMID BRIGHTER DAYS JOHN FANNING RECOMMENDS SOME CHOICE READING FOR SUMMER Due to circumstances beyond my control I never posted a suggested summer reading list last year and would have been quite happy to drop the idea until I received numerous, (alright three), requests to re-introduce it. In spite of the fact that an alarming […]
GAME CHANGING
GAME CHANGING FLEISHMANHILLARD HAS BEEN BUSY REBRANDING AND WINNING AWARDS. GLOBAL BOSS DAVE SENAY TELLS MICHAEL CULLEN ABOUT NEW TARGETS Dave Senay looks Irish, but his surname sounds French. He claims to be descended from the OConnor and OSullivan clans who were among the 11 million or so folk to leave Ireland for America during […]

OPPORTUNITY KNOCKS
OPPORTUNITIES KNOCK LIAM GASKIN LOOKS AT A SUMMER OF SPONSORSHIP OPENINGS Liberty has left an unexpected hole in RTEs potential revenues for the year by exiting the Late Late Show. Vodafone deserting the Dubs has caused a stir in the GAA. In advertising and marketing circles, summer is fondly referred to by many as the […]

WHERE IS RESEARCH?
ROBIN CHALLIS SURVEYS MARKET RESEARCH FROM A BUYER’S PERSPECTIVE. HOW HAS THE RECESSION AND DIGITAL MEDIA IMPACTED ON BUSINESS?

Action Woman
SINCE BECOMING IAPI CHIEF EXECUTIVE LAST YEAR, TANIA BANOTTI HAS STROVE TO RE-ENERGISE THE AGENCY BODYAND PUT ITS HOUSE IN ORDER. MICHAEL CULLEN ASKED HER TO SET OUT HER CURRENT PRIORITIES