OPPORTUNITIES KNOCK LIAM GASKIN LOOKS AT A SUMMER OF SPONSORSHIP OPENINGS Liberty has left an unexpected hole in RTEs potential revenues for the year by exiting the Late Late Show. Vodafone deserting the Dubs has caused a stir in the GAA. In advertising and marketing circles, summer is fondly referred to by many as the […]
Articles Archive
WHERE IS RESEARCH?
ROBIN CHALLIS SURVEYS MARKET RESEARCH FROM A BUYER’S PERSPECTIVE. HOW HAS THE RECESSION AND DIGITAL MEDIA IMPACTED ON BUSINESS?
Action Woman
SINCE BECOMING IAPI CHIEF EXECUTIVE LAST YEAR, TANIA BANOTTI HAS STROVE TO RE-ENERGISE THE AGENCY BODYAND PUT ITS HOUSE IN ORDER. MICHAEL CULLEN ASKED HER TO SET OUT HER CURRENT PRIORITIES
BATTLING HARD
ROCK STATION RADIO NOVA HAS MADE BIG STRIDES IN A SHORT TIME. SO WHERE TO NOW? MICHAEL CULLEN ASKED NOVA BOSS KEVIN BRANIGAN AND MEDIA BUYERS TO GIVE US THEIR LOW-DOWN ON THE STATION
