John Fanning reviews Orlando Wood’s widely-acclaimed Lemon, a study into how and why adland has experienced a dearth of creativity Since the publication of Les Binet and Peter Field’s ground-breaking Marketing in an Age of Accountability in 2007, followed by Byron Sharp’s blockbuster How Brands Grow in 2010 – with over 50,000 copies sold – […]
Articles Archive
Guinness ads account lacks stout appeal
Mal Stevenson, former creative director at Irish International – now BBDO Dublin – for 30 years, who worked on Diageo for 12 years, gives his take on a newly-published Irish book on Guinness advertising Let me put my cards on the table. I’ve been accused of many things over the years but being an […]
Irish holidaymakers urged to staycation
With a spring their step, Fáilte Ireland hopes to convince more Irish people to find the hidden gems close to home this summer. Alison Levins talks to Michael Cullen about the current campaign Fáilte Ireland is spending €6 million on a new campaign to encourage Irish people to holiday at home. ‘Keep Discovering’ marks the […]
Cookies set to crumble
David Fogarty on Google’s plan to phase out third-party cookies and the implications it will have for Irish advertisers Last August a tech milestone was reached. Apple, then the world’s most valuable business, became the first company to surpass the $1 trillion mark. By September, another tech giant, Amazon, joined the elite group. By the […]
Heaslip drives forward on loan attack
With 95 caps for Ireland and five for the British & Irish Lions to his credit, former Leinster number eight Jamie Heaslip knows a thing or two about strength in numbers. Having been forced to retire from rugby through injury, he made the switch to financial loans for small and medium enterprises (SMEs) by investing […]
Adland’s troops ready for action
Damian Hanley says the top agencies will always fight the good fight in creating ideas that sell. The best clients know that. Well done soldier. You’ve made it this far. All those who work in ad agencies, I salute you. Look at you. You’re a marine. You can be dropped deep into any territory, undertake […]
Megxit, abdications and lessons learnt
Fiona Field on the latest episode in the reality show which drew huge interest worldwide. Where now for the royal rock stars? One could forgive Queen Elizabeth for a few blue Monday duvet days, binge-watching season one of The Crown, comparing her new reality with the Duke and Duchess of Sussex’s dramatic abdication. Is this […]
New shopping experiences essential
Valerie Rice on why high street department stores should no longer regard innovations as a luxury Last year proved difficult for retailers as many with established high street pedigrees wavered, often losing direction as ‘new kids’ on the blocks staked their claims. Consumers drift into newer online brands like Asos or Prettylittlethings, while House of […]
Chemistry’s future in some doubt
Award-winning creative agency Chemistry will close this month unless a ‘white knight’ can be found to save the business. Co-founder Ray Sheerin (above) set a two-week deadline before Christmas to agree a rescue deal, after considering options to keep the business afloat. He said that it was an “incredibly hard decision”, one that was not […]
Why Ireland’s press must up its act
Fiona Field on why newspapers needs to make a more concerted effort to convince advertisers about the value of print Not long ago, I read an article in the Irish Times by its business affairs correspondent Mark Paul lamenting the changes in Independent News & Media (INM) by new owner Mediahuis. In the article, entitled […]
Adding oomph to brands
Jo Wood on what it takes to make brands relevant when messages are coming at consumers thick and fast In an increasingly complex world, the role of strategy in making brands matter has never been more crucial in helping navigate the cultural tensions we are now seeing like purpose and profit, automation and humanity, data […]
Dublin Zoo’s Emma Kiernan top marketer
Emma Kiernan, marketing manager, Dublin Zoo, has been named as the Marketer of the Year (MotY) 2019 for her work in helping to develop Ireland’s top family attraction and not-for-profit organisation which welcomes over 1.2 million visitors a year. As the person responsible for driving revenue, she rolled out The Zoo TV series now in […]
Ownership assumes a whole new take
Margaret Gilsenan examines consumer trends impacting on how people are changing their attitudes to material possessions As I write, we are observing a trending perfect storm that is slowly creeping over the horizon which will fundamentally change our attitudes to ownership in the coming years. The theory is backed up by the findings of a […]
