Bord Gáis is reported to have secured the naming rights to the Grand Canal Theatre in Dublin’s Docklands in a six-year deal valued at around €400,000 a year, today’s Irish Times reports. The theatre, owned by Harry Crosbie and Live Nation, opened in March last year with a performance of Tchaikovsky’s ballet, Swan Lake.
Crosbie is said to have sought €1m for the naming rights when the theatre first opened. The deal, which Bord Gáis has yet to confirm, is not the first of its kind in Dublin. 02 followed the lead set by its owner Telefonica in the UK with its branding of the Point Depot and Aviva secured the title rights to the Lansdowne Road stadium.